{"id":75495,"date":"2026-05-05T19:24:18","date_gmt":"2026-05-05T19:24:18","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/75495\/"},"modified":"2026-05-05T19:24:18","modified_gmt":"2026-05-05T19:24:18","slug":"the-lego-group-unveils-new-bluey-sets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/75495\/","title":{"rendered":"The LEGO Group Unveils New Bluey Sets"},"content":{"rendered":"

The LEGO Group<\/a> and BBC Studios<\/a> are expanding on their established partnership with the launch of new Bluey<\/a>-themed LEGO sets, hitting shelves next month.\u00a0<\/p>\n

The four new Bluey<\/a> sets are designed for kids between two and five years old, offering further opportunities for families to connect with the show\u2019s heartwarming stories. Kids can improve their fine motor skills<\/a> and strengthen their attention span while they build.\u00a0<\/p>\n

The new building<\/a> sets include LEGO<\/a> Bluey Brick-Built Bluey Family ($69.99), Grannies with Bingo and Bluey ($14.99), School with Rusty and Bluey ($24.99), and LEGO Duplo Bluey Pizza Girls with Muffin and Bluey ($39.99).<\/p>\n

Bluey is a cultural phenomenon and was the number one most-watched title in the U.S. in 2024 and 2025. Bluey\u2019s messaging on emotional expression and family values resonates with parents across the globe and emphasizes the mission of the LEGO and Bluey partnership: to bring families together through play.\u00a0<\/p>\n

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The LEGO Bluey School with Rusty and Bluey set is made for kids 4 and up. | Source: The LEGO Group<\/p>\n

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The Brick-Built Bluey Family features figures of Bluey, Bingo, Mum, and Dad. | Source: The LEGO Group<\/p>\n

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Kids will recognize details from ‘Bluey’ in this Grannies with Bluey and Bingo set. | Source: The LEGO Group<\/p>\n

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This set is inspired by the ‘Bluey’ “Pizza Girls” episode. | Source: The LEGO Group<\/p>\n

\u201cThese new [LEGO Bluey] sets introduce even more characters, locations, and playful moments that families know and love from the show, inviting children and parents to build and play together,\u201d says Suzy Lee Raia, Executive Vice President of Global Consumer Projects at BBC Studios<\/a>. \u201cBluey\u2019s universal themes of creativity, connection, and everyday family life continue to translate beautifully into LEGO play, and we can\u2019t wait to see how fans bring these new sets to life at home.\u201d<\/p>\n

The addition of these licensed<\/a> LEGO Bluey sets builds on Bluey\u2019s annual brand theme, Playdates with Friends, introducing a broader LEGO age range so kids of all ages can enjoy play experiences inspired by the beloved Australian show.<\/p>\n

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Kids will love these new Bluey building sets. | Source: The LEGO Group<\/p>\n

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Parents and kids can connect while building. | Source: The LEGO Group<\/p>\n

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Bluey now comes in a new LEGO DUPLO form. | Source: The LEGO Group<\/p>\n

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These new LEGO Bluey sets emphasize the importance of connecting through play. | Source: The LEGO Group<\/p>\n

\u201cBluey captures the joy of everyday family moments, and that makes it a perfect match for LEGO building and play,\u201d says Michaela Edgerley Stovicek, Global Head of Preschool Audience at The LEGO Group<\/a>. \u201cWith these new LEGO Bluey preschool playsets, we wanted to bring those familiar stories, characters, and shared moments of fun to life in ways that inspire creativity, connection, and playful storytelling for families and young builders everywhere.\u201d<\/p>\n

The four sets, LEGO Bluey Brick-Built Bluey Family, Grannies with Bingo and Bluey, School with Rusty and Bluey, and LEGO DUPLO Bluey Pizza Girls with Muffin and Bluey, are available for preorder and will launch June 1.<\/p>\n

To stay up to date on all things Bluey, visit bluey.tv<\/a>. Visit LEGO.com<\/a> to keep up with any new LEGO drops.\u00a0<\/p>\n

Meet The Toy Book Team at Licensing Expo!<\/p>\n

The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book<\/a> and The Pop Insider<\/a> set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book\u2018s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer<\/a>, James Devin<\/a>, or Stephanie Katz<\/a>.<\/p>\n

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\n\t\t\t\t\t\tLEGO BLUEY GRANNIES WITH BINGO AND BLUEY
\n\t\t\t\t\t<\/a><\/p>\n

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This 80-piece Bluey-themed LEGO set features Bluey and Bingo dressed as grannies Janet and Rita. The set includes the mini-figures, a garden scene with a fence and flowers, a car with a flip-up roof, and a sandbox complete with a bucket, spade, and sandcastle.<\/p>\n

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\t\t\t\t\t\t\t\t\tThe Toy Book\t\t\t\t\t\t\t\t\tparticipates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.\n\t\t\t\t\t\t\t<\/p>\n

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\n\t\t\t\t\t\tLEGO DUPLO BLUEY PIZZA GIRLS WITH MUFFIN AND BLUEY
\n\t\t\t\t\t<\/a><\/p>\n

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This LEGO DUPLO set includes figures, Bluey and Muffin, along with a tree and a swing, a fire pit, Muffin’s toy car, and a mud-pizza accessory. This set is inspired by the “Pizza Girls” episode from Bluey.<\/p>\n

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\t\t\t\t\t\t\t\t\tThe Toy Book\t\t\t\t\t\t\t\t\tparticipates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.\n\t\t\t\t\t\t\t<\/p>\n

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\n\t\t\t\t\t\tLEGO BLUEY BRICK-BUILT BLUEY FAMILY
\n\t\t\t\t\t<\/a><\/p>\n

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Everyone’s favorite Heeler family is now available as LEGO Brick-Built figures. This set includes Bluey, Bingo, Mum, and Dad. Kids can customize their facial expressions with swappable eyes and snouts, and adjustable eyebrows. Accessories such as a long dog, a bonfire, a marshmallow, a camera, a watermelon, a xylophone, juice, asparagus, Unicorse, and an ice\u2026<\/p>\n

\t\t\t\t\t\t\t\tBuy Now\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\tThe Toy Book\t\t\t\t\t\t\t\t\tparticipates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.\n\t\t\t\t\t\t\t<\/p>\n

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\n\t\t\t\t\t\tLEGO BLUEY SCHOOL WITH RUSTY AND BLUEY
\n\t\t\t\t\t<\/a><\/p>\n

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This 106-piece Bluey-themed set includes two Bluey and Rusty mini-figures and a school scene with a mini kitchen, caf\u00e9, hospital, and a baby-care section.<\/p>\n

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\t\t\t\t\t\t\t\t\tThe Toy Book\t\t\t\t\t\t\t\t\tparticipates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.\n\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"The LEGO Group and BBC Studios are expanding on their established partnership with the launch of new Bluey-themed…\n","protected":false},"author":2,"featured_media":75496,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6050],"tags":[40503,6856,40504,4248,6051,10035,40505,40506,6465,32158,40507],"class_list":{"0":"post-75495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lego","8":"tag-bbc-studios","9":"tag-best-building-toys","10":"tag-bluey","11":"tag-lego","12":"tag-lego-group","13":"tag-licensing","14":"tag-michaela-edgerley-stovicek","15":"tag-suzy-lee-raia","16":"tag-the-lego-group","17":"tag-toys-for-4-year-old","18":"tag-toys-for-5-year-old"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116523608867051259","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/75495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=75495"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/75495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/75496"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=75495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=75495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=75495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}