{"id":78332,"date":"2026-05-09T02:01:17","date_gmt":"2026-05-09T02:01:17","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/78332\/"},"modified":"2026-05-09T02:01:17","modified_gmt":"2026-05-09T02:01:17","slug":"glp-1-battle-heats-up-between-eli-lilly-and-novo-nordisk","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/78332\/","title":{"rendered":"GLP-1 battle heats up between Eli Lilly and Novo Nordisk"},"content":{"rendered":"<p>   00:00     Speaker A <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">I&#8217;m just so continued to be so fascinated by the whole obesity I mean this it it feels like such a big cultural moment and we&#8217;re still in the midst of it. <\/p>\n<p>   00:10     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Early days. <\/p>\n<p>   00:11     Speaker A <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Early days of it. Early days. So what, like, and and in that context it&#8217;s also interesting to me that Novo isn&#8217;t doing better because culturally it&#8217;s so big, you would think that it automatically it would sort of be a big <\/p>\n<p>   00:25     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Well, Novo&#8217;s not doing better because of things that have happened in the past couple of years. Remember, they didn&#8217;t have, you know, enough product for Wegovy. They couldn&#8217;t supply the market. They were slow to act on DTC. Lilly Direct came months ahead of Novo Care. Right. Um, they didn&#8217;t lower their prices quickly as Lilly did. There was a point in time where Zepbound cash pay was less than Wegovy and basically, based on what I said, with the higher efficacy and the better price, that&#8217;s where patients went. So they had to make those adjustments. And now they&#8217;re putting together a portfolio where they can compete with Zepbound, um with high dose sema, with Amireton, for example, but they&#8217;re playing catchup still. Yes, the Wegovy pill is doing wonderfully and yes, Mike is right, he&#8217;s dusted off his jacket and he&#8217;s, you know, really leaned in. <\/p>\n<p>   01:27     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">But we need to see pull through outside of the United States. We need to see more products, and I need to see a consistent strategy, you know, being developed for the next five years and beyond. <\/p>\n<p>   01:42     Speaker A <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">This has been a two-horse race. <\/p>\n<p>   01:43     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Sure. <\/p>\n<p>   01:44     Speaker A <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Who&#8217;s the the next horse? <\/p>\n<p>   01:46     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">So, Pfizer&#8217;s trying to make a foray. Remember they were Met Sarah, they were bidding against Nova Nordis. That was a wild time back in November. They&#8217;re going to have some data at the ADA meeting in June, which is going to be a hot meeting. This is the American Diabetes Association scientific sessions. <\/p>\n<p>   02:04     Speaker A <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Mark your calendars. <\/p>\n<p>   02:05     Speaker B <\/p>\n<p data-testid=\"typography\" class=\" type-body-md-reg    yf-gjjls9\">Mark your calendars. I&#8217;ll be there, so I&#8217;ll give you all the the the lowdown. But you&#8217;re going to get data from Met Sara, um or Pfizer. I think Lilly and Novo also have some data. I forget exactly what they have. But Pfizer&#8217;s probably kind of up there. You have Roche, my small cap structure that we&#8217;ve talked a lot about. They just announced yesterday that they&#8217;re moving into a phase two trial. So, there are other players, a lot of folks are trying to get in. What I say is that if you want to be competitive, you have to have some differentiation. <\/p>\n","protected":false},"excerpt":{"rendered":"00:00 Speaker A I&#8217;m just so continued to be so fascinated by the whole obesity I mean this&hellip;\n","protected":false},"author":2,"featured_media":78333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[40334,276,6287,41849,272],"class_list":{"0":"post-78332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novo-nordisk","8":"tag-bmo-capital-markets","9":"tag-eli-lilly","10":"tag-julie-hyman","11":"tag-managing-director","12":"tag-novo-nordisk"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116542156691546275","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/78332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=78332"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/78332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/78333"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=78332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=78332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=78332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}