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As excitement builds ahead of the 2026 UEFA Women\u2019s Champions League Final, Heineken has unveiled a new initiative that will celebrate women\u2019s football while directly supporting grassroots organisations helping grow the game.<\/p>\n
The longtime sponsor of the UEFA Women\u2019s Champions League is hosting a special watch party at Oslo Bar in Hackney, London, with all proceeds from pints sold during the event going back into the women\u2019s football community.<\/p>\n
Heineken Takes Over Oslo Bar for UWCL Final Night<\/p>\n
This year\u2019s UEFA Women\u2019s Champions League Final takes place on Saturday 23 May in Oslo, where FC Barcelona Femen\u00ed will face Olympique Lyonnais F\u00e9minin \u2014 often referred to as OL Lyonnes \u2014 in one of the biggest fixtures in women\u2019s football.<\/p>\n
However, due to local advertising restrictions in Norway preventing alcohol sponsorship promotion, Heineken has decided to \u201cshow up\u201d in another Oslo instead \u2014 Oslo Hackney in East London.<\/p>\n
The event will give football fans the chance to watch the match live on big screens, alongside DJs, drinks and a live pre-match Q&A session featuring former football stars.<\/p>\n
For official tournament details, fans can visit UEFA Women\u2019s Champions League<\/a>.<\/p>\n All Pint Profits Will Support Women\u2019s Football Communities<\/p>\n In a move designed to directly reinvest in the women\u2019s game, Heineken has partnered with five community organisations supporting inclusivity, equality and participation in football:<\/p>\n All proceeds from pints sold during the event will be donated to the organisations, with Heineken also pledging to contribute additional funds beyond the value of drinks purchased.<\/p>\n The initiative forms part of Heineken\u2019s wider commitment to women\u2019s football after recently extending its sponsorship of the UEFA Women\u2019s Champions League through to 2030.<\/p>\n