{"id":92819,"date":"2026-05-27T00:27:09","date_gmt":"2026-05-27T00:27:09","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/92819\/"},"modified":"2026-05-27T00:27:09","modified_gmt":"2026-05-27T00:27:09","slug":"bmw-group-and-lego-group-celebrate-the-bmw-m3-e30-a-legend-born-on-the-racetrack-co-created-for-generations-of-fans-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/92819\/","title":{"rendered":"BMW Group and LEGO Group celebrate the BMW M3 E30 \u2013 a legend born on the racetrack. Co-created for generations of fans."},"content":{"rendered":"<p>\n  Note: This press release is a 1:1 copy of the original issued<br \/>\n    by BMW headquarters in Germany. No adaptions have been made to cater<br \/>\n    to the UK market.\u00a0\u00a0\u00a0<\/p>\n<p>Munich. To mark the 40th anniversary of the BMW M3<br \/>\n  E30, the LEGO Group and the BMW Group have come together to extend<br \/>\n  their collaboration with a special project. For the first time in<br \/>\n  their history, the two companies have teamed up to co\u2011create a unique<br \/>\n  LEGO\u00ae Speed Champions BMW M3 E30 kit with a livery jointly<br \/>\n  designed by BMW Group and LEGO Group design teams.<\/p>\n<p>This collaboration elevates the two companies\u2019 successful partnership<br \/>\n  to a new level. The distinctive livery pays tribute to the car\u2019s<br \/>\n  legendary heritage and draws inspiration from the BMW M Motorsport<br \/>\n  division. Besides the visually captivating forms and colours of the<br \/>\n  livery, it is unique in that it is applied not only to the scaled-down<br \/>\n  replica LEGO\u00ae Speed Champions BMW M3 E30 version, but also<br \/>\n  to the actual BMW M3 E30. Accordingly, the launch of the small-scale<br \/>\n  version will be accompanied by an authentic showcar.<\/p>\n<p>The LEGO\u00ae Speed Champions BMW M3 is characterised by<br \/>\n  special attention to detail in its design, faithful to the original<br \/>\n  vehicle. Among the recreated design features are the BMW kidney<br \/>\n  grille, the rear spoiler and the front end with its four round<br \/>\n  headlights, characteristic of the first-generation BMW M3. The set<br \/>\n  contains 358 pieces and is 17 centimetres long and 7 centimetres wide.<br \/>\n  Builders will be able to enjoy endless racing fun, with functional<br \/>\n  wheels and a realistic driver minifigure wearing a BMW M T-shirt.<\/p>\n<p>For added excitement, fans around the globe will soon be able to<br \/>\n  match their outfits with their beloved minifigure. A scaled-up version<br \/>\n  of the minifigure T-shirt will be available from 1 August 2026 onwards<br \/>\n  from BMW dealers and on lifestyle.bmw.com. Made from organic cotton,<br \/>\n  it features a high-quality print on the front and back.<\/p>\n<p>Driven by the goal of reproducing iconic racing cars with LEGO<br \/>\n  bricks, the LEGO\u00ae Speed Champions line has been delighting<br \/>\n  car enthusiasts and collectors of all ages. The iconic BMW M3 E30 sits<br \/>\n  perfectly within this tradition, allowing generations of fans to<br \/>\n  experience BMW Group culture and engineering excellence. This latest<br \/>\n  edition is sure to ignite racing passion as builders assemble the<br \/>\n  legendary touring car featuring a one-of-a-kind livery.<\/p>\n<p>The LEGO\u00ae Speed Champions BMW M3 E30 is now available for<br \/>\n  pre-order at LEGO.com and will be released in LEGO stores and at BMW<br \/>\n  dealers on 1 August 2026, \u20ac27.99 RRP. Available through BMW dealers in<br \/>\n  the EU\/UK, as well as from lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.<\/p>\n<p>In celebration of the 40th anniversary of the BMW M3 E30, the product<br \/>\n  launch on 1 August 2026 will be highlighted by a public presentation<br \/>\n  in Berlin. At the event, fans will be able to experience the BMW M3<br \/>\n  E30 showcar with the co-created livery among many other highlights \u2013<br \/>\n  marking another exciting milestone in this collaboration with the LEGO Group.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No&hellip;\n","protected":false},"author":2,"featured_media":92820,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[18359,47441,4248,6051],"class_list":["post-92819","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-bmw","tag-bmw-m","tag-lego","tag-lego-group"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116643708691767523","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/92819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=92819"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/92819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/92820"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=92819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=92819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=92819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}