said<\/a> Temu failed to properly identify and address the risks tied to products sold through its marketplace.<\/p>\n
<\/p>\n
\t\t\t\t\t\t\t\t
<\/p>\n
According to the Commission, European consumers were \u201chighly likely\u201d to encounter illegal products while using the platform.<\/p>\n
<\/p>\n
Officials said the site offered items that breached EU safety standards, including unsafe chargers and toys linked to choking risks or chemical rule violations.<\/p>\n
<\/p>\n
EU digital commissioner Henna Virkkunen said the case centred on one of the core obligations of the bloc\u2019s digital rules.<\/p>\n
<\/p>\n
\u201cThis is about risk management. It is very much a cornerstone of our DSA,\u201d Virkkunen told reporters in Brussels.<\/p>\n
<\/p>\n
\u201cWith this decision we are sending a very strong message to Temu.\u201d<\/p>\n
<\/p>\n
The Commission ordered Temu to submit a revised risk assessment and action plan by 28 August. Regulators will then decide whether the company has done enough to comply with EU law.<\/p>\n
<\/p>\n
Further penalties remain possible, as the European Commission is still examining whether Temu uses addictive platform design features and whether its recommendation systems and influencer promotion programmes increase the spread of illegal products.<\/p>\n
<\/p>\n
Temu said it disagreed with the decision and described the fine as disproportionate.<\/p>\n
<\/p>\n
In a statement, the company said the ruling reflected its \u201cfirst DSA assessment in 2024\u201d and did not represent the current state of its systems.<\/p>\n
<\/p>\n
The probe began almost two years ago after complaints from the European consumer organisation BEUC and several national consumer groups.<\/p>\n
<\/p>\n
Temu has grown rapidly in Europe since launching in the EU market in 2023. Officials estimate the platform now has around 130 million users across the bloc.<\/p>\n
<\/p>\n
The \u20ac200 million penalty equals around 0.4 percent of the global turnover reported last year by Temu\u2019s parent company PDD Holdings.<\/p>\n
<\/p>\n
Under the Digital Services Act, companies can face fines of up to six percent of global annual revenue for serious breaches.<\/p>\n
<\/p>\n
The decision marks only the second major financial penalty issued under the law. Last December, the EU fined Elon Musk\u2019s platform X \u20ac120 million over separate violations linked to digital content rules.<\/p>\n
<\/p>\n
Temu still has the right to appeal the decision.<\/p>\n
<\/p>\n
HT<\/p>\n","protected":false},"excerpt":{"rendered":"The European Union fined Chinese online retailer Temu \u20ac200 million on Thursday after regulators found the platform failed…\n","protected":false},"author":2,"featured_media":94143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[87],"tags":[49130,49131,49129,1443,49128,73,158,113,9015,49127,49132,49126],"class_list":["post-94142","post","type-post","status-publish","format-standard","has-post-thumbnail","category-helsinki","tag-chinese-online-retailer","tag-consumer-safety","tag-dangerous-products","tag-digital-services-act","tag-eu-tech-regulation","tag-european-union","tag-finland","tag-helsinki","tag-henna-virkkunen","tag-illegal-products","tag-temu-europe","tag-temu-fine"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116652882348358753","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/94142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=94142"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/94142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/94143"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=94142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=94142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=94142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}