The dream of capturing a real-life Pokemon is getting a hi-tech, screen-free upgrade. <\/p>\n
The Lego Group and The Pokemon Company International have announced a 12-set collaborative line-up powered by \u201cLego Smart Play\u201d technology, marking a major physical-digital crossover for the two massive entertainment brands.<\/p>\n
Aimed at builders aged six and up, the collection embeds electronic sensors into plastic bricks, allowing physical figures to react to movement, touch, and care with lights and sounds. <\/p>\n
The electronic brick uses physical accessories called \u201cSmart tags\u201d to trigger pre-programmed digital responses without an iPad or console, meaning a child can physically feed a brick-built Pikachu a plastic sandwich or tickle a Charizard figure to trigger a recorded laugh.<\/p>\n
The interactive elements also introduce a tiered ecosystem for consumers, requiring an initial investment in an \u201call-in-one\u201d kit to get the required central SMART brick and charger before any of the ten cheaper expansion sets can be fully used.<\/p>\n
Lego Group chief marketing and product officer Julia Goldin said Pokemon fans would be able to \u201cbuild, train and interact\u201d with their Lego Pokemon through \u201chands-on, imaginative play that encourages creativity, confidence and storytelling\u201d.<\/p>\n
\u201cIt\u2019s all about inviting children to explore, experiment and bring their own ideas to their adventures,\u201d Ms Goldin said.<\/p>\n
The initial rollout splits the 12 products between stand-alone starter sets and expansions. <\/p>\n
The core ecosystem relies on products like the Training House with Pikachu or the premium Charizard vs. Jolteon Ultimate Battle, which contain the necessary electronic components. <\/p>\n
From there, consumers can expand the layout with environment-based add-ons, such as Charmander and Geodude\u2019s Cavern Clash or a music-themed Jigglypuff concert.<\/p>\n
Chief Product and Experience Officer at The Pokemon Company International, Gaku Susai, said Pokemon has \u201calways been about the joy of discovery and connection\u201d.<\/p>\n
\u201cWe see every day how powerful imagination can be when it\u2019s nurtured and given the space to grow,\u201d Mr Susai said. <\/p>\n
\u201cWorking with the Lego Group and its Smart Brick technology brings those shared values to life in a new, interactive way.\u201d<\/p>\n
Beyond the target 6+ demographic, the brands are also courting the fiercely competitive adult collector and Pokemon Go mobile player bases. <\/p>\n
To market the launch from August to September 2026, select physical Lego retail stores will temporarily convert into active in-game PokeStops and Gyms.<\/p>\n
The cross-promotion will offer exclusive physical items and digital apparel, a move highly likely to trigger interest from collectors.<\/p>\n
Pre-orders for the line-up are open, with the sets officially hitting retail shelves on August 1.<\/p>\n","protected":false},"excerpt":{"rendered":"The dream of capturing a real-life Pokemon is getting a hi-tech, screen-free upgrade. The Lego Group and The…\n","protected":false},"author":2,"featured_media":98280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[50645,175,50644,50655,50652,50659,50642,50650,50665,7252,4248,50643,6051,50660,4685,50663,50653,50640,20312,50666,50641,50667,50647,50657,50656,50668,50649,7588,50664,50662,50669,50646,50648,50661,50651,50658,50654,50639],"class_list":["post-98279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-active-in-game","tag-august","tag-competitive-adult-collector","tag-digital-apparel","tag-electronic-brick-uses","tag-expansion-sets","tag-fair-work-commission","tag-initial-investment","tag-interactive-toy-line","tag-julia-goldin","tag-lego","tag-lego-company","tag-lego-group","tag-mandatory-electronic-central","tag-marketing","tag-massive-entertainment-brands","tag-minimum-wage","tag-mobile-player-bases","tag-news-headlines","tag-newswire-business","tag-pauline-hanson","tag-physical-digital-crossover","tag-plastic-bricks","tag-plastic-sandwich","tag-play-sets","tag-positive-polling","tag-pre-programmed-digital-responses","tag-product","tag-required-central","tag-retail-shelves","tag-retail-stores","tag-screen-free-interactive-lights","tag-screen-free-interactive-toy","tag-screen-free-upgrade","tag-standalone-starter-sets","tag-terrorist-organisation","tag-training-house","tag-wage-increasethere"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/98279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=98279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/98279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/98280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=98279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=98279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=98279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}