{"id":121955,"date":"2026-03-05T18:51:07","date_gmt":"2026-03-05T18:51:07","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/121955\/"},"modified":"2026-03-05T18:51:07","modified_gmt":"2026-03-05T18:51:07","slug":"soomlaste-hesburger-laiendab-joudsalt-haaret-sihikule-voeti-balkan","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/121955\/","title":{"rendered":"Soomlaste Hesburger laiendab j\u00f5udsalt haaret: sihikule v\u00f5eti Balkan"},"content":{"rendered":"<p><a rel=\"noopener follow nofollow\" target=\"_blank\" href=\"https:\/\/www.is.fi\/taloussanomat\/art-2000011857398.html\" data-rel-date-range=\"[]\">Soome meedia<\/a> teatel j\u00e4i kiirtoiduketil Hesburger mullu seljataha igati tugev majandusaasta, mille k\u00f5ige silmapaistvamaks osaks on hoogne laienemine v\u00e4ljaspool koduturgu. Kui Soomes avati eelmisel aastal vaid kolm uut toidukohta, siis v\u00e4lisriikides tehti uksed lahti tervelt 21 uuel restoranil.<\/p>\n<p>P\u00f5hifookus on sealjuures suunatud kaugematele turgudele: Rumeenias avati mullu kaheksa uut restorani ja Bulgaarias kuus s\u00f6\u00f6gikohta.<\/p>\n<p>Lisaks Eestile tegutseb Hesburger v\u00e4listurgudest veel L\u00e4tis, Leedus, Saksamaal, Poolas ja Ukrainas. Praeguseks on ketil v\u00e4lismaal kokku 236 restorani, mis annavad t\u00f6\u00f6d ligikaudu 3500 inimesele.<\/p>\n<p>Laienemine v\u00e4lisriikdies ja stabiilne kasv koduturul peegelduvad ka majandustulemustes. Kogu keti m\u00fc\u00fcgik\u00e4ive ulatus m\u00f6\u00f6dunud aastal ligikaudu 569 miljoni euroni. Sellest Soome restoranide osa moodustas umbes 327 miljonit eurot, n\u00e4idates aastases v\u00f5rdluses ligi 11-protsendilist kasvu.<\/p>\n<p>M\u00fc\u00fcgikasvule andsid juhtkonna s\u00f5nul tugeva t\u00f5uke koost\u00f6\u00f6 alustamine toidukulleriplatvormiga Wolt, digitaalsete t\u00f6\u00f6riistade edasiarendamine ning restoranide lahtiolekuaegade pikendamine. <\/p>\n<p>Lisaks majandusnumbritele avaldas kett ka klientide eelistused. Kui Soomes osutus k\u00f5ige ostetumaks burgeriks klassikaline topeltburger (kerroshampurilainen) ja lemmikkastmeks valiti paprikamajonees, siis v\u00e4listurgude (sealhulgas Eesti) \u00fclekaalukalt k\u00f5ige m\u00fc\u00fcdum toode oli hoopis juustuburger ning k\u00f5ige populaarsemaks kastmeks kurgimajonees.<\/p>\n<p>Kuidas see lugu Sind end tundma pani? Saada <a href=\"https:\/\/arileht.delfi.ee\/a\/120440507\/soomlaste-hesburger-laiendab-joudsalt-haaret-sihikule-voeti-balkan\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Kommenteeri <\/a><a href=\"https:\/\/arileht.delfi.ee\/a\/120440507\/soomlaste-hesburger-laiendab-joudsalt-haaret-sihikule-voeti-balkan\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Loe kommentaare <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Soome meedia teatel j\u00e4i kiirtoiduketil Hesburger mullu seljataha igati tugev majandusaasta, mille k\u00f5ige silmapaistvamaks osaks on hoogne laienemine&hellip;\n","protected":false},"author":2,"featured_media":121956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[131,130,37,33,35,34,36,34983],"class_list":["post-121955","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ari","tag-ari","tag-business","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-hesburger"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116178077971428984","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/121955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=121955"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/121955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/121956"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=121955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=121955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=121955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}