{"id":13589,"date":"2025-10-07T10:10:07","date_gmt":"2025-10-07T10:10:07","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/13589\/"},"modified":"2025-10-07T10:10:07","modified_gmt":"2025-10-07T10:10:07","slug":"jasper-paakkoneni-aluspukste-saaga-paadis-300-000-euroga-millal-tohib-reklaamis-kasutada-tuntud-inimese-nagu-ja-haalt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/13589\/","title":{"rendered":"Jasper P\u00e4\u00e4kk\u00f6neni alusp\u00fckste saaga p\u00e4\u00e4dis 300 000 euroga. Millal tohib reklaamis kasutada tuntud inimese n\u00e4gu ja h\u00e4\u00e4lt?"},"content":{"rendered":"<p>Kui sarjast \u201eViikingid\u201c ja filmist \u201eBlacKkKlansman\u201c tuttav Soome n\u00e4itleja Jasper P\u00e4\u00e4kk\u00f6nen oli n\u00f5us alusp\u00fckstes poseerima pesubr\u00e4ndi taskuh\u00e4\u00e4lingu reklaamimiseks tehtud fotol, ei osanud ta aimata, et temast saab hoopis pesubr\u00e4ndi the other danish guy reklaamn\u00e4gu. Helsingi kohus leidis, et selline P\u00e4\u00e4kk\u00f6neni piltide kasutamine \u00fcletas kokkulepitud ulatuse ja m\u00f5istis n\u00e4itleja kasuks v\u00e4lja 300 000 eurot.<\/p>\n<p>See pole aga erandlik juhtum, vaid illustreerib laiemat probleemi: kuidas ja milliste lepete alusel tohib kasutada tuntud inimese n\u00e4gu ja h\u00e4\u00e4lt \u2013 \u00f5igemini tema usaldusv\u00e4\u00e4rset mainet \u2013 mingi toote v\u00f5i teenuse reklaamimiseks?<\/p>\n<p>Oled juba tellija?  Logi sisse <\/p>\n<p>       <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120408604\/jasper-paakkoneni-aluspukste-saaga-paadis-300-000-euroga-millal-tohib-reklaamis-kasutada-tuntud-inimese-nagu-ja-haalt\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Kommenteeri<br \/>\n       <\/a> <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120408604\/jasper-paakkoneni-aluspukste-saaga-paadis-300-000-euroga-millal-tohib-reklaamis-kasutada-tuntud-inimese-nagu-ja-haalt\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Loe kommentaare  <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Kui sarjast \u201eViikingid\u201c ja filmist \u201eBlacKkKlansman\u201c tuttav Soome n\u00e4itleja Jasper P\u00e4\u00e4kk\u00f6nen oli n\u00f5us alusp\u00fckstes poseerima pesubr\u00e4ndi taskuh\u00e4\u00e4lingu reklaamimiseks&hellip;\n","protected":false},"author":2,"featured_media":13590,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[26,27,37,33,35,34,36,31,32,21,8917,28,29,95,19,25,23,24,22,20,30,92,93,94],"class_list":{"0":"post-13589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maailm","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-estonia","14":"tag-estonian","15":"tag-featured-news","16":"tag-featurednews","17":"tag-headlines","18":"tag-intellektuaalomand","19":"tag-latest-news","20":"tag-latestnews","21":"tag-maailm","22":"tag-news","23":"tag-populaarseimad-lood","24":"tag-top-stories","25":"tag-topstories","26":"tag-uldised-uudised","27":"tag-uudised","28":"tag-viimased-uudised","29":"tag-world","30":"tag-world-news","31":"tag-worldnews"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/13589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=13589"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/13589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/13590"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=13589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=13589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=13589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}