{"id":148390,"date":"2026-04-07T16:16:07","date_gmt":"2026-04-07T16:16:07","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/148390\/"},"modified":"2026-04-07T16:16:07","modified_gmt":"2026-04-07T16:16:07","slug":"prisma-fannid-voivad-kergemalt-hingata-armastatud-tooted-jaavad-alles-ka-parast-coopi-ulevottu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/148390\/","title":{"rendered":"Prisma f\u00e4nnid v\u00f5ivad kergemalt hingata: armastatud tooted j\u00e4\u00e4vad alles ka p\u00e4rast Coopi \u00fclev\u00f5ttu"},"content":{"rendered":"<p>Coop Eesti Kesk\u00fchistu juhatuse esimehe <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/96850808\/rainer-rohtla\" tag-id=\"96850808\">Rainer Rohtla<\/a> s\u00f5nul on tehingu keskmes soov tugevdada positsiooni Tallinnas, kus ettev\u00f5tte turuosa on seni olnud tagasihoidlik. Kui praegu j\u00e4\u00e4b see ligikaudu 5% juurde, siis tehingu j\u00e4rel kasvab see \u00fcle 15%. Samas r\u00f5hutab ta, et konkurents turul m\u00e4rkimisv\u00e4\u00e4rselt ei n\u00f5rgene, kuna ka p\u00e4rast kasvu j\u00e4\u00e4b turuosa m\u00f5\u00f5dukaks ning seal tegutseb j\u00e4tkuvalt mitu tugevat jaeketti.<\/p>\n<p>Struktuurselt t\u00e4hendab tehing seda, et kuigi ostu teeb Coopi kesk\u00fchistu, ei hakka see ise kauplusi pidama. Poed l\u00e4hevad kohalike tarbijate \u00fchistute juhtimise alla, mis on Coopi \u00e4rimudelile iseloomulik ja v\u00f5imaldab paremini kohalike klientide ootustega arvestada. N\u00e4iteks, Tallinnas hakkab \u00fcheksat Prisma kauplust haldama Harju Tarbijate \u00dchistu.<\/p>\n<p>Oled juba tellija?Logi sisse<\/p>\n<p><a href=\"https:\/\/arileht.delfi.ee\/a\/120566120\/prisma-fannid-voivad-kergemalt-hingata-armastatud-tooted-jaavad-alles-ka-parast-coopi-ulevottu\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Kommenteeri <\/a><a href=\"https:\/\/arileht.delfi.ee\/a\/120566120\/prisma-fannid-voivad-kergemalt-hingata-armastatud-tooted-jaavad-alles-ka-parast-coopi-ulevottu\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Loe kommentaare (59)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Coop Eesti Kesk\u00fchistu juhatuse esimehe Rainer Rohtla s\u00f5nul on tehingu keskmes soov tugevdada positsiooni Tallinnas, kus ettev\u00f5tte turuosa&hellip;\n","protected":false},"author":2,"featured_media":148391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[26,27,37,33,35,34,36,31,32,21,11006,28,29,19,25,21000,16566,23,24,22,20,30],"class_list":["post-148390","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uldised-uudised","tag-breaking-news","tag-breakingnews","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-headlines","tag-jaekaubandus","tag-latest-news","tag-latestnews","tag-news","tag-populaarseimad-lood","tag-prisma","tag-rainer-rohtla","tag-top-stories","tag-topstories","tag-uldised-uudised","tag-uudised","tag-viimased-uudised"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116364324555152489","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/148390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=148390"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/148390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/148391"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=148390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=148390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=148390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}