{"id":149463,"date":"2026-04-09T02:24:08","date_gmt":"2026-04-09T02:24:08","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/149463\/"},"modified":"2026-04-09T02:24:08","modified_gmt":"2026-04-09T02:24:08","slug":"laomehest-kaubanduse-hiigeltehingu-arhitektiks-kuidas-eesti-suurim-jaekaubanduskett-neelab-prisma","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/149463\/","title":{"rendered":"Laomehest kaubanduse hiigeltehingu arhitektiks. Kuidas Eesti suurim jaekaubanduskett neelab Prisma"},"content":{"rendered":"<p>Kohtume Rainer Rohtlaga Coopi Suur-S\u00f5jam\u00e4e <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/56940220\/logistika\" tag-id=\"56940220\">logistikakeskuses<\/a>. Riiulite vahel sagib sadakond t\u00f5stukit, s\u00fcsteem on optimeeritud (selle tulemusel vabaneti hiljuti paarik\u00fcmnest t\u00f5stukist), kuid selle mastaap avaldub selgelt. Ja veel suuremaks see l\u00e4heb, sest keskust on v\u00f5imalik suuremaks ehitada, et siia mahuks tulevikus ka \u00e4sja ostetud <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/82335869\/prisma-peremarket\" tag-id=\"82335869\">Prisma Peremarketi<\/a> kaupluste kaup. Rohtla tunneb end selles keskkonnas mugavalt. Ta ei ole klassikaline kaupmees, vaid endine logistik, kes suudab kaubanduses kasumi maksimeerida efektiivsuse ja laitmatult toimivate tarneahelate kaudu. N\u00fc\u00fcd otsustas ta t\u00f5endada oma v\u00f5imeid, ostes seni Eesti turul kopsakaid kahjumimiljoneid teeninud Prisma kaubandusketi. Laiemalt tuntakse Prismat tohutu pindalaga kaupluste poolest. Teised kaupmehed hoiavad oma \u00e4rid neist igaks juhuks eemal, sest selliseid suurpoode peetakse ebat\u00f5husaks. Lisaks ei ole Prismal k\u00f5rvale panna Coopiga ligil\u00e4hedastki logistikakeskust ja -s\u00fcsteemi.<\/p>\n<p>M\u00e4letan sind varasemast logistikuna. Kuidas sattusid juhtima Eesti suurimat jaekaubanduskontserni?<\/p>\n<p>Oled juba tellija?Logi sisse<\/p>\n<p><a href=\"https:\/\/arileht.delfi.ee\/a\/120567384\/laomehest-kaubanduse-hiigeltehingu-arhitektiks-kuidas-eesti-suurim-jaekaubanduskett-neelab-prisma\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Kommenteeri <\/a><a href=\"https:\/\/arileht.delfi.ee\/a\/120567384\/laomehest-kaubanduse-hiigeltehingu-arhitektiks-kuidas-eesti-suurim-jaekaubanduskett-neelab-prisma\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"> Loe kommentaare <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kohtume Rainer Rohtlaga Coopi Suur-S\u00f5jam\u00e4e logistikakeskuses. Riiulite vahel sagib sadakond t\u00f5stukit, s\u00fcsteem on optimeeritud (selle tulemusel vabaneti hiljuti&hellip;\n","protected":false},"author":2,"featured_media":149464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[26,27,5639,37,33,35,34,36,31,32,21,11006,7639,28,29,10065,19,25,5267,16566,23,24,22,68266,20,30],"class_list":["post-149463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uldised-uudised","tag-breaking-news","tag-breakingnews","tag-coop","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-headlines","tag-jaekaubandus","tag-konkurentsiamet","tag-latest-news","tag-latestnews","tag-logistika","tag-news","tag-populaarseimad-lood","tag-prisma-peremarket","tag-rainer-rohtla","tag-top-stories","tag-topstories","tag-uldised-uudised","tag-ulevotmine","tag-uudised","tag-viimased-uudised"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116372377706740102","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/149463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=149463"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/149463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/149464"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=149463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=149463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=149463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}