{"id":154955,"date":"2026-04-16T10:34:13","date_gmt":"2026-04-16T10:34:13","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/154955\/"},"modified":"2026-04-16T10:34:13","modified_gmt":"2026-04-16T10:34:13","slug":"sinep-voi-sineps-%e2%9f%a9-eestis-lopeb-legendaarse-poltsamaa-sinepi-tootmine","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/154955\/","title":{"rendered":"SINEP V\u00d5I SINEPS \u27e9 Eestis l\u00f5peb legendaarse P\u00f5ltsamaa sinepi tootmine"},"content":{"rendered":"<p>Umbes 65 aastat P\u00f5ltsamaal toodetud sinep on olnud \u00fcks Eesti tuntumaid toidutooteid. N\u00fc\u00fcd katkeb selle otsene seos linnaga, mille nime see kannab.<\/p>\n<p>Tegelikult on see side olnud juba m\u00f5nda aega \u00f5huke. Sinepi tooraine ei ole ammu enam kohalik, vaid tootmisel kasutatakse sisse toodud sinepipulbrit, sealhulgas Kanadast p\u00e4rit toorainet. See t\u00e4hendab, et \u00abP\u00f5ltsamaa\u00bb on juba aastaid t\u00e4histanud eelk\u00f5ige tootmiskohta ja br\u00e4ndi, mitte kohalikku p\u00f5llumajandust.<\/p>\n<p>Tootmise l\u00f5petamise p\u00f5hjus on omanikuvahetus.<\/p>\n<p>Tehas on Orkla Eesti poolt m\u00fc\u00fcdud ning uue omaniku Svensky Kaubanduse AS plaanid ei n\u00e4e ette sinepi tootmise j\u00e4tkamist P\u00f5ltsamaal. N\u00fc\u00fcd kaob ka viimane side kohaga, kus see toode valmis.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/maaleht.delfi.ee\/artikkel\/120567769\/poltsamaal-lopetatakse-sinepi-tootmine\">Orkla Eesti kommunikatsioonijuht Hanna-Liisa Ruul s\u00f5nas Delfi Maalehele<\/a>, et sinepite tootmist ja turustamist tehakse edaspidi Felixi kaubam\u00e4rgi alt ning tootmine viiakse \u00fcle Orkla L\u00e4ti tehasesse.<\/p>\n<p><img decoding=\"async\" class=\"figure__image\" onclick=\"triggerEvent('articleImageClick', { id: 17565770, focus: 'single-image', focusIndex: '17565770' })\" onkeydown=\"if (event.key === 'Enter') {&#10;        triggerEvent('articleImageClick', { id: 17565770, focus: 'single-image', focusIndex: '17565770' })&#10;        }\" role=\"button\" tabindex=\"0\" data-focus-from=\"single-image\" data-focus-index=\"17565770\" src=\"https:\/\/www.europesays.com\/ee\/wp-content\/uploads\/2026\/04\/17565770t1hd452.png\"  onload=\"this.parentElement.classList.remove('figure__image-loading')\" alt=\"P\u00f5ltsamaa sinep\"\/>P\u00f5ltsamaa sinep Foto: Kuvat\u00f5mmis veebilehelt<\/p>\n<p>Selliste otsuste puhul ei arvestata enamasti sellega, mida t\u00e4hendab tootmise kadumine linnale v\u00f5i piirkonnale. Oluline on efektiivsus, kulud ja tootmise koondamine. Kaotajaks j\u00e4\u00e4b kohalik identiteet, mida ei ole v\u00f5imalik hiljem taastada.<\/p>\n<p>P\u00f5ltsamaa sinepi puhul t\u00e4hendab see, et alles v\u00f5ib j\u00e4\u00e4da nimi, kuid kaob selle sisu. Kui tootmine viiakse mujale, muutub \u00abP\u00f5ltsamaa\u00bb l\u00f5plikult pelgaks kaubam\u00e4rgiks, millel puudub otsene seos paigaga.<\/p>\n<p>P\u00f5ltsamaa jaoks t\u00e4hendab see j\u00e4rjekordset sammu, kus linn kaotab osa oma majanduslikust ja s\u00fcmboolsest t\u00e4hendusest. K\u00fcsimus ei ole ainult sinepis, vaid selles, kui palju on Eestis veel alles neid tooteid, mille puhul kohalik nimi t\u00e4hendab p\u00e4riselt ka kohalikku sisu.<\/p>\n","protected":false},"excerpt":{"rendered":"Umbes 65 aastat P\u00f5ltsamaal toodetud sinep on olnud \u00fcks Eesti tuntumaid toidutooteid. N\u00fc\u00fcd katkeb selle otsene seos linnaga,&hellip;\n","protected":false},"author":2,"featured_media":154956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[73096,26,27,37,33,35,73097,34,36,31,32,21,73099,73103,73102,73093,73104,73094,73100,28,29,19,73092,9761,44331,73090,73091,50660,25,73098,73101,50664,73095,45485,23,24,22,20,30],"class_list":["post-154955","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eesti","tag-brand-ja-tootmiskoht","tag-breaking-news","tag-breakingnews","tag-ee","tag-eesti","tag-eesti-keel","tag-eesti-toidubrandid","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-headlines","tag-kanadast-parit-sinepipulber","tag-kaubamargi-ja-koha-seos","tag-kodulinna-tootmine","tag-kohalik-identiteet","tag-kohalik-nimi-ja-kohalik-sisu","tag-kohalik-tootmine-eestis","tag-kohaliku-majanduse-moju","tag-latest-news","tag-latestnews","tag-news","tag-omanikuvahetus","tag-orkla-eesti","tag-poltsamaa-linn","tag-poltsamaa-sinep","tag-poltsamaa-sinepi-tootmise-lopetamine","tag-poltsamaa-tehas","tag-populaarseimad-lood","tag-sinepitootmine-eestis","tag-sumboolne-tahendus","tag-svensky-kaubandus-as","tag-toidutoostus-eestis","tag-tootmise-koondamine","tag-top-stories","tag-topstories","tag-uldised-uudised","tag-uudised","tag-viimased-uudised"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/154955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=154955"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/154955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/154956"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=154955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=154955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=154955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}