{"id":197926,"date":"2026-06-08T05:16:11","date_gmt":"2026-06-08T05:16:11","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/197926\/"},"modified":"2026-06-08T05:16:11","modified_gmt":"2026-06-08T05:16:11","slug":"prada-jouab-kosmosesse-nasa-astronaudid-hakkavad-kandma-luksusbrandi-tehnoloogiat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/197926\/","title":{"rendered":"Prada j\u00f5uab kosmosesse \u2013 NASA astronaudid hakkavad kandma luksusbr\u00e4ndi tehnoloogiat"},"content":{"rendered":"

\u201eMeil on t\u00f5esti v\u00e4ga lai spekter v\u00f5imekusi ja oskusteavet,\u201c \u00fctles Prada turundusjuht Lorenzo Bertelli.<\/p>\n

Uus toode j\u00e4tkab Prada 2024. aastal alguse saanud suunda. mil esmalt esitleti skafandrit, mida plaanitakse kasutada NASA Artemis<\/a> 3 missioonil Maa orbiidil, mille start on kavandatud 2027. aastasse, ning eeldataval Artemis 4 Kuu maandumisel 2028. aastal.<\/p>\n

\"Prada<\/p>\n

Luksusbr\u00e4ndid on pikka aega saanud inspiratsiooni kosmosereisidest, kuid Prada on astunud sammukese veelgi kaugemale. \u201eInspiratsioonist on mindud kaugemale ning on j\u00f5utud ka tegeliku partnerluseni\u201c, \u00fctles New Yorgis asuva Sterni \u00e4rikooli luksusbr\u00e4ndide strateegia ja turunduse professor Thomai Serdari Reutersile.<\/p>\n

Serdari t\u00f5i v\u00e4lja kaks peamist p\u00f5hjust, miks Prada kosmoset\u00f6\u00f6stusest v\u00f5iks huvituda: ligip\u00e4\u00e4s j\u00f5ukatele tarbijatele, kes kaaluvad kosmosereise, ning br\u00e4ndi sidumine avangardse m\u00f5tlemisega. <\/p>\n

Ettev\u00f5tted nagu Jeff Bezose Blue Origin ja Elon Muski SpaceX on samuti panustanud kosmoseturismi<\/a> arengusse.<\/p>\n

\"Kosmosevaldkonna<\/p>\n

\u201eLuksusmaailmas on oluline olla esimene, kes midagi teeb \u2013 olla trendilooja,\u201c \u00fctles Serdari, lisades, et LVMH, Herm\u00e8s ja Chanel tunnevad samuti huvi kosmosereiside vastu, kuid otsivad t\u00f5en\u00e4oliselt teistsuguseid l\u00e4henemisi.<\/p>\n

Kuidas see lugu Sind end tundma pani? Saada <\/p>\n","protected":false},"excerpt":{"rendered":"\u201eMeil on t\u00f5esti v\u00e4ga lai spekter v\u00f5imekusi ja oskusteavet,\u201c \u00fctles Prada turundusjuht Lorenzo Bertelli. Uus toode j\u00e4tkab Prada…\n","protected":false},"author":2,"featured_media":197927,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[131,47309,42114,130,37,33,35,34,36,83144,303,28565],"class_list":["post-197926","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ari","tag-ari","tag-artemis","tag-astronaudid","tag-business","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-kosmoseturism","tag-nasa","tag-prada"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116712792956230028","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/197926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=197926"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/197926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/197927"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=197926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=197926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=197926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}