{"id":209177,"date":"2026-06-20T11:29:07","date_gmt":"2026-06-20T11:29:07","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/209177\/"},"modified":"2026-06-20T11:29:07","modified_gmt":"2026-06-20T11:29:07","slug":"a-le-coqi-ja-varska-originaali-tehing-joudis-finisisse-vihand-vaidlustus-teenis-vaid-konkurendi-arihuvi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/209177\/","title":{"rendered":"A. Le Coqi ja V\u00e4rska Originaali tehing j\u00f5udis fini\u0161isse. Vihand: vaidlustus teenis vaid konkurendi \u00e4rihuvi"},"content":{"rendered":"

Tehinguga laiendab A. Le Coq enda mittealkohoolsete toodete portfelli ning suurendab tootmisv\u00f5imekust. \u201eSelleks et suudaksime edukalt konkureerida suurte rahvusvaheliste tegijatega, on vaja pidevalt kasvada. V\u00e4rska Originaali ost v\u00f5imaldab meil laiendada mittealkohoolsete toodete portfelli, suurendada tootmisv\u00f5imekust ja kasvatada konkurentsiv\u00f5imet,\u201c \u00fctles A. Le Coqi juhataja Jaanus Vihand<\/a>.<\/p>\n

Kuigi Konkurentsiamet<\/a> teatas aprilli keskel, et andis tehingule loa, venis protsess Saku \u00f5lletehase<\/a> esialgse \u00f5iguskaitse taotluse t\u00f5ttu. \u201eOleme arvamusel, et antud tehingu j\u00f5ustumisel tekib Eestis mineraal- ja pudelivee turul \u00fchel ettev\u00f5ttel turgu valitsev m\u00f5ju. Nii tehingupoolte endi avalikult k\u00e4ttesaadavate andmete alusel kui meie kui turuosalise hinnangul on \u00fchinejate koondturuosa ca 60%,\u201c p\u00f5hjendas Saku \u00d5lletehase juht Jaan H\u00e4rms kohtule hagi esitamist .<\/p>\n

Menetluse tulemusel ei pidanud haldus- ega ringkonnakohus esialgse \u00f5iguskaitse j\u00e4tkamist enam vajalikuks. Vihand \u00fctles pressiteates, et tehingu peatamise taotlus oli alusetu ja teenis vaid konkurendi \u00e4rihuve.<\/p>\n

V\u00e4rska Originaal j\u00e4tkab p\u00e4rast m\u00fc\u00fcki eraldiseisva ettev\u00f5ttena, mille tootmine j\u00e4\u00e4b V\u00e4rskasse. Ettev\u00f5tte juhtimisega j\u00e4\u00e4vad ka edaspidi seotuks senised juhid eesotsas Rauno ja Oliver J\u00f5gevaga. \u201eMul on hea meel, et V\u00e4rska meeskond on otsustanud meiega seda uut etappi j\u00e4tkata. Senine juhatus on V\u00e4rskat juhtinud tulemuslikult ning rajanud ettev\u00f5tte tugevale vundamendile. N\u00e4eme nii nende kui ka kogu V\u00e4rska meeskonna kogemustes, teadmistes ja p\u00fchendumuses v\u00e4ga suurt v\u00e4\u00e4rtust,\u201c \u00fctles Vihand.<\/p>\n

V\u00e4rska Originaali juhatuse esimehe Rauno J\u00f5geva s\u00f5nul on ettev\u00f5te uue arenguetapi eel optimistlik. \u201eKoost\u00f6\u00f6 annab meile v\u00f5imaluse kiirendada tootearendust ja viia V\u00e4rska veelgi rohkemate tarbijateni nii Eestis kui ka v\u00e4ljaspool. Samas j\u00e4\u00e4b tootmine V\u00e4rskasse, kuna loodusliku mineraalvee tootmine saab toimuda ainult allika juures. Meie inimesed saavad j\u00e4tkata oma t\u00f6\u00f6d ja meie br\u00e4ndi v\u00e4\u00e4rtused j\u00e4\u00e4vad samaks,\u201c \u00fctles J\u00f5geva.<\/p>\n

Vihand lubab, et tehing ei too tarbijatele n\u00e4htavaid muudatusi. \u201eV\u00e4rska Originaal on tugev ja eestlaste seas armastatud mineraalveebr\u00e4nd juba \u00fcle 50 aasta. Hindame seda k\u00f5rgelt ning tarbijad v\u00f5ivad olla kindlad, et leiavad V\u00e4rska Originaali tooted ka edaspidi poelettidelt,\u201c \u00fctles Vihand.<\/p>\n

Kuidas see lugu Sind end tundma pani? Saada Kommenteeri <\/a> Loe kommentaare (1)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tehinguga laiendab A. Le Coq enda mittealkohoolsete toodete portfelli ning suurendab tootmisv\u00f5imekust. \u201eSelleks et suudaksime edukalt konkureerida suurte…\n","protected":false},"author":2,"featured_media":209178,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[16976,26,27,37,33,35,34,36,31,32,21,21860,7639,28,29,19,25,15271,23,24,22,20,73471,30],"class_list":["post-209177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eesti","tag-a-le-coq","tag-breaking-news","tag-breakingnews","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-headlines","tag-jaanus-vihand","tag-konkurentsiamet","tag-latest-news","tag-latestnews","tag-news","tag-populaarseimad-lood","tag-saku-olletehas","tag-top-stories","tag-topstories","tag-uldised-uudised","tag-uudised","tag-varska-originaal","tag-viimased-uudised"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116782207081094760","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/209177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=209177"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/209177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/209178"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=209177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=209177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=209177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}