Edukad kaupmehed on pidanud viimastel aastatel kohanema sellega, et tarbija ostuteekond ei alga ega l\u00f5pe enam \u00fches kindlas kohas. Klient v\u00f5ib avastada toote sotsiaalmeediareklaami p\u00f5hjal, uudistada seda e-poes, soetada telefonis ja hiljem tagastada f\u00fc\u00fcsilises kaupluses.<\/p>\n
M\u00f5ni teeb esimese ostu silmast silma messil, kordusostu veebipoes ning suhtleb kaupmehega edaspidi \u00e4pi kaudu. Kaupmehe jaoks v\u00f5ivad need olla eri kanalid, kuid kliendi jaoks on see \u00fcks terviklik ostuteekond. Meelde j\u00e4\u00e4b l\u00f5puks vaid see, kas ostmine oli lihtne v\u00f5i mitte.<\/p>\n
Digitarga kliendi latt on k\u00f5rgel<\/p>\n
Paljude kaupmeeste taustas\u00fcsteemid on kasvanud samamoodi nagu \u00e4ri ise: samm-sammult ja vajaduse j\u00e4rgi. E-poe loomise ajal v\u00f5etakse kasutusele \u00fcks lahendus, uue f\u00fc\u00fcsilise poe tarbeks teine, tagastuste mugavaks korralduseks valitakse kolmas. Oma ajahetkes on need sageli m\u00f5istlikud valikud, ent t\u00e4nap\u00e4eva digimaailmas tekib \u00fcha enam h\u00f5\u00f5rdepunkte, kus eri aegadel ehitatud s\u00fcsteemid ei t\u00f6\u00f6ta sujuvalt.<\/p>\n
Samas ootab klient, et k\u00f5ik toimiks \u00fche loogilise tervikuna. Eriti Eestis, kus tarbija on harjunud riigiga suhtlema mugava portaali kaudu ja tegema pangatoiminguid telefonist, on ootused eriti k\u00f5rged. Mugavusega harjunud klient ei tee jaem\u00fc\u00fcjale j\u00e4releandmisi, pigem vastupidi, ta ootab kaupmehelt klienditeekonna ehitamises veel k\u00f5rgemat taset.<\/p>\n
Ootamatu t\u00f5rke, n\u00e4iteks veninud makse korral, ei hakka klient uurima, kas viga oli e-poes, maksepartneri ITlahenduses v\u00f5i kaupmehe enda s\u00fcsteemis. Ta tunneb, et ostmine on lihtsalt ebamugav, ja see tunne seostub l\u00f5puks kaupmehe, mitte taustal t\u00f6\u00f6tanud s\u00fcsteemiga. Konkurentsis p\u00fcsimiseks peab kaupmees v\u00e4ltima olukorda, kus ettev\u00f5tte enda killustunud s\u00fcsteemid hakkavad ostmist aeglustama v\u00f5i kliendile ebamugavaks muutma.<\/p>\n","protected":false},"excerpt":{"rendered":"Edukad kaupmehed on pidanud viimastel aastatel kohanema sellega, et tarbija ostuteekond ei alga ega l\u00f5pe enam \u00fches kindlas…\n","protected":false},"author":2,"featured_media":214176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[26,27,87583,9276,37,33,35,34,36,31,32,21,11006,87584,28,29,19,87582,25,23,24,22,20,30],"class_list":["post-214175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eesti","tag-breaking-news","tag-breakingnews","tag-digiteadlik-tarbija","tag-e-kaubandus","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-headlines","tag-jaekaubandus","tag-kliendikogemus","tag-latest-news","tag-latestnews","tag-news","tag-ostuteekond","tag-populaarseimad-lood","tag-top-stories","tag-topstories","tag-uldised-uudised","tag-uudised","tag-viimased-uudised"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/116817753674100112","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/214175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=214175"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/214175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/214176"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=214175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=214175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=214175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}