{"id":22859,"date":"2025-10-19T12:53:10","date_gmt":"2025-10-19T12:53:10","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/22859\/"},"modified":"2025-10-19T12:53:10","modified_gmt":"2025-10-19T12:53:10","slug":"ulevaade-muugitulu-rekordid-ja-valusad-kukkumised-kuidas-laheb-eestis-pr-firmadel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/22859\/","title":{"rendered":"\u00dcLEVAADE | M\u00fc\u00fcgitulu rekordid ja valusad kukkumised. Kuidas l\u00e4heb Eestis PR-firmadel?"},"content":{"rendered":"<p>Hamburg tegi eelmisel aastal 2,2 miljoni euro suuruse m\u00fc\u00fcgitulu rekordi. \u201cAasta maasikateks on olnud suurte integreeritud kampaaniate kavandamine ja vedamine. Sellised t\u00f6\u00f6d h\u00f5lmavad s\u00f5ltuvalt eesm\u00e4rgist kommunikatsiooni ja turunduse v\u00e4ga erinevaid tahke \u2013 suhteid kogukondadega, digimeedia algatusi, koost\u00f6id sisuloojatega ning meedia- ja valitsussuhete arendamist,\u201c kirjeldab Hamburgi partner Kristi J\u00f5esaar. \u201c\u00dcheks n\u00e4iteks selles reas on \u00f5iglase \u00fclemineku fondi kampaania, mis nimetati ka 2024. aasta kommunikatsiooniteoks.\u201c<\/p>\n<p>J\u00f5esaar t\u00f5deb, et kuigi t\u00f6\u00f6hoogu ja v\u00e4rskust plaanitakse hoida ka sel aastal, tuleb 2025. aasta tulemus viimaste aastate jahtunud majandust ning klientide m\u00f5ningast ettevaatlikkust arvestades ilmselt tagasihoidlikum.<\/p>\n<p>Oled juba tellija?  Logi sisse <\/p>\n<p>       <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120411026\/ulevaade-muugitulu-rekordid-ja-valusad-kukkumised-kuidas-laheb-eesti-pr-firmadel\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Kommenteeri<br \/>\n       <\/a> <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120411026\/ulevaade-muugitulu-rekordid-ja-valusad-kukkumised-kuidas-laheb-eesti-pr-firmadel\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Loe kommentaare (1) <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Hamburg tegi eelmisel aastal 2,2 miljoni euro suuruse m\u00fc\u00fcgitulu rekordi. \u201cAasta maasikateks on olnud suurte integreeritud kampaaniate kavandamine&hellip;\n","protected":false},"author":2,"featured_media":22860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[26,27,37,33,35,34,36,31,32,21,12952,5233,28,29,19,25,12953,2578,113,23,24,22,20,30],"class_list":{"0":"post-22859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eesti","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-estonia","14":"tag-estonian","15":"tag-featured-news","16":"tag-featurednews","17":"tag-headlines","18":"tag-janno-toots","19":"tag-kommunikatsioon","20":"tag-latest-news","21":"tag-latestnews","22":"tag-news","23":"tag-populaarseimad-lood","24":"tag-pr","25":"tag-skandinaavia","26":"tag-soome","27":"tag-top-stories","28":"tag-topstories","29":"tag-uldised-uudised","30":"tag-uudised","31":"tag-viimased-uudised"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/22859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=22859"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/22859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/22860"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=22859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=22859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=22859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}