{"id":23817,"date":"2025-10-20T16:47:07","date_gmt":"2025-10-20T16:47:07","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/23817\/"},"modified":"2025-10-20T16:47:07","modified_gmt":"2025-10-20T16:47:07","slug":"ilumaailma-suurtehing-loreal-ostab-4-miljardi-euroga-kogu-keringi-luksusilutoodete-portfelli","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/23817\/","title":{"rendered":"Ilumaailma suurtehing. L\u2019Or\u00e9al ostab 4 miljardi euroga kogu Keringi luksusilutoodete portfelli"},"content":{"rendered":"<p>L\u2019Or\u00e9al ja Kering teatasid p\u00fchap\u00e4eval strateegilisest liidust, mille kohaselt Prantsuse kosmeetikagigant omandab Keringi premium-ilutoodete \u00e4ri nelja miljardi euro eest, vahendab <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.euronews.com\/business\/2025\/10\/20\/loreal-seals-4bn-deal-for-kerings-entire-luxury-beauty-portfolio\" data-rel-date-range=\"[]\">Euronews<\/a>.<\/p>\n<p>See tehing t\u00e4hendab, et L\u2019Or\u00e9al s\u00f5lmib 50-aastased litsentsilepingud m\u00f5nede Keringi ikoonilisemate kaubam\u00e4rkidega \u2013 eesk\u00e4tt Gucciga, Bottega Venetaga ja <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/71525615\/balenciaga\" tag-id=\"71525615\">Balenciagaga<\/a>. Lisaks v\u00f5tab L\u2019Or\u00e9al \u00fcle ka Keringi parf\u00fc\u00fcmibr\u00e4ndi Creedi.<\/p>\n<p>\u201e\u00dchendades j\u00f5ud globaalse ilut\u00f6\u00f6stuse liidriga, kiirendame oma juhtivate <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/78270182\/brand\" tag-id=\"78270182\">br\u00e4ndide<\/a> parf\u00fc\u00fcmide ja kosmeetikatoodete arendamist, aidates neil selles kategoorias mastaapsust saavutada ja oma m\u00e4rkimisv\u00e4\u00e4rset pikaajalist potentsiaali t\u00e4ielikult rakendada,\u201c \u00fctles Keringi \u00e4sja ametisse nimetatud tegevjuht Luca de Meo.<\/p>\n<p>Prantsuse luksuskontsern<\/p>\n<p>Kering on Pariisis asuv luksuskontsern, mis on eelk\u00f5ige tuntud oma k\u00f5rgmoe- ja nahktoodete majade poolest, sealhulgas Gucci, <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/71642429\/saint-laurent\" tag-id=\"71642429\">Saint Laurent<\/a>, Bottega Veneta, Balenciaga ja <a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.delfi.ee\/teema\/29101777\/alexander-mcqueen\" tag-id=\"29101777\">Alexander McQueen<\/a>.Nende br\u00e4ndide ning Kering Eyeweari kaudu teenib ettev\u00f5te suurema osa oma 17,2 miljardi euro suurusest aastak\u00e4ibest, m\u00fc\u00fces k\u00e4ekotte, jalatseid, valmisr\u00f5ivaid ja aksessuaare.<\/p>\n<p>Pinault\u2019 perekonna valdusfirma Art\u00e9mis kontrolli all olev Kering on olnud surve all oma suurima br\u00e4ndi Gucci kasvu taastamiseks.<\/p>\n<p>L\u2019Or\u00e9al seevastu on puhtalt ilutoodetele keskenduv rahvusvaheline hiiglane, kelle 2024. aasta m\u00fc\u00fcgitulu ulatus 43,48 miljardi euroni. Prantsuse kontsern toodab ja m\u00fc\u00fcb kosmeetikat, naha- ja juuksehooldustooteid ning parf\u00fc\u00fcme neljas p\u00f5hidivisjonis: tarbekaupade, L\u2019Or\u00e9al Luxe\u2019i, professionaalsete toodete ning dermatoloogilise iluhoolduse segmendis. T\u00e4nu oma ulatuslikule globaalsele tootmis- ja turustusv\u00f5rgustikule haldab L\u2019Or\u00e9al paljusid kaubam\u00e4rke tervikuna, sealhulgas ka moemajade luksusilutoodete litsentse.<\/p>\n<p>Leping aitab v\u00e4hendada Keringi v\u00f5lakoormust<\/p>\n<p>P\u00fchap\u00e4eval v\u00e4lja kuulutatud tehing kinnistab L\u2019Or\u00e9ali juhtpositsiooni luksusilutoodete turul ning v\u00f5imaldab samal ajal Keringil v\u00e4hendada oma v\u00f5lakoormust ja keskenduda p\u00f5hitegevusele. 2025. aasta juuni l\u00f5puks ulatus Keringi v\u00f5lg 9,5 miljardi euroni, millele lisandusid veel 6 miljardit eurot pikaajalisi liisingukohustusi.<\/p>\n<p>\u201eCreedi br\u00e4ndi kaudu saavutame tugeva positsiooni kiiresti kasvaval ni\u0161iparf\u00fc\u00fcmide turul. Gucci, Bottega Veneta ja Balenciaga on k\u00f5ik erakordsed haute couture\u2019i (k\u00f5rgmoe \u2013 toim) kaubam\u00e4rgid, millel on tohutu kasvupotentsiaal,\u201c s\u00f5nas L\u2019Or\u00e9ali tegevjuht Nicolas Hieronimus.<\/p>\n<p>Lepingu muudab eriti t\u00e4helepanuv\u00e4\u00e4rseks selle kahetine \u00fclesehitus. Lisaks sellele, et L\u2019Or\u00e9al v\u00f5tab enda kanda Keringi luksusbr\u00e4ndide ilu- ja l\u00f5hnaainete arenduse, loovad need kaks kontserni ka eksklusiivse 50\/50 \u00fchisettev\u00f5tte, et uurida \u00e4riv\u00f5imalusi heaolu ja pikaealisuse valdkonnas \u2013 sektorites, mis k\u00f5rgklassi ilutoodetega aina rohkem p\u00f5imuvad. <\/p>\n<p>    Kuidas see lugu Sind end tundma pani?<br \/>\n        Saada<br \/>\n           <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120411598\/ilumaailma-suurtehing-l-oreal-ostab-4-miljardi-euroga-kogu-keringi-luksusilutoodete-portfelli\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--write button button--primary button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Kommenteeri<br \/>\n       <\/a> <a href=\"https:\/\/arileht.delfi.ee\/artikkel\/120411598\/ilumaailma-suurtehing-l-oreal-ostab-4-miljardi-euroga-kogu-keringi-luksusilutoodete-portfelli\/kommentaarid\" class=\"article-body-bottom__comment article-body-bottom__comment--read button button--size-auto\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        Loe kommentaare  <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019Or\u00e9al ja Kering teatasid p\u00fchap\u00e4eval strateegilisest liidust, mille kohaselt Prantsuse kosmeetikagigant omandab Keringi premium-ilutoodete \u00e4ri nelja miljardi euro&hellip;\n","protected":false},"author":2,"featured_media":23818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[13362,131,13363,9262,13365,130,37,33,35,34,36,11820,13364],"class_list":{"0":"post-23817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ari","8":"tag-alexander-mcqueen","9":"tag-ari","10":"tag-auhind","11":"tag-balenciaga","12":"tag-brand","13":"tag-business","14":"tag-ee","15":"tag-eesti","16":"tag-eesti-keel","17":"tag-estonia","18":"tag-estonian","19":"tag-gucci","20":"tag-saint-laurent"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/23817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=23817"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/23817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/23818"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=23817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=23817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=23817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}