Koolivaheaeg m\u00f5jub kinodele h\u00e4sti ja toob muidu t\u00fchjav\u00f5itu saalidesse rahvast juurde. Siiski ei ole k\u00fclastatavus koroonaeelsele tasemele tagasi j\u00f5udnud, mille peamiseks p\u00f5hjuseks on kinopidajate s\u00f5nul inimeste harjumuste muutumine.<\/p>\n
Koolivaheajad, j\u00f5ulud ja uusaasta on kinodele k\u00f5ige magusam aeg, aga ka siis annab tunda majanduslik surve ja konkureerima peab nii omavahel kui ka koduste voogedastusplatvormidega.<\/p>\n
“Kodus on olemas teler ja k\u00f5ik muu. Miks ma pean kinos k\u00e4ima, kui ma kodus v\u00f5in vaadata tasuta k\u00f5iki asju? Vaadake, kui palju popkorn maksab kinos ja kui palju see maksab poes,” s\u00f5nas kinok\u00fclastaja Kirill.<\/p>\n
“Muidugi see l\u00f6\u00f6b rahakoti pihta. Sagedamini kui kord kuus me ei saa k\u00e4ia, aga v\u00f5tsime t\u00e4na v\u00e4ikese topsi popkorni ja istusime Lux-saali. K\u00f5ik oli v\u00e4ga tore,” lausus Irina, lisades, et j\u00e4lgib ka sooduskampaaniaid, et raha kokku hoida.<\/p>\n
Apollo s\u00f5nul on kinos\u00f5ber hinnatundlik, seega on kasvanud sooduskampaaniaid kasutavate inimeste hulk. Olukorda raskendab ka asjaolu, et h\u00e4id suurfilme pole kuigi palju.<\/p>\n
“Kui on allahindluskampaaniad, siis inimesed tulevad palju rohkem kinno ja seda on m\u00e4rgata. Tegelikult loeb ka see, et kui on ikka v\u00e4ga hea film, siis tullakse ka tavahinnaga. Lihtsalt suurte filmide osakaal on kahjuks ajas langenud,” s\u00f5nas Apollo kino Baltikumi m\u00fc\u00fcgi- ja turundusjuht Maarja Kaalep.<\/p>\n
Ka pealinna vanim kino S\u00f5prus n\u00e4eb \u00fcha v\u00e4iksemat publikut. Muret tekitab, et noortel pole isegi enam huvi kinos k\u00e4imise vastu, mist\u00f5ttu on oluline ka uut kinovaatajate p\u00f5lvkonda kasvatada.<\/p>\n
“Aastaga v\u00f5rreldes on k\u00fclastajate arv S\u00f5pruses ikkagi kukkunud ligi 25 protsenti. Me l\u00e4heneme sellele probleemile kahest k\u00fcljest. \u00dchtelt poolt muutust ja k\u00e4itumist m\u00e4rgata ning premeerida korduvat kinok\u00fclastust, selleks meil ongi S\u00f5pruse kaart, mis v\u00f5imaldab k\u00e4ia poole hinnaga kinos. Teiselt poolt t\u00f6\u00f6tame filmiharidusega,” s\u00f5nas kino S\u00f5pruse tegevjuht Gert P\u00f5rk.<\/p>\n
“Noorte inimestega r\u00e4\u00e4kides ja k\u00fcsides, et kas v\u00f5i millal te kinno tulete, siis murettekitav on just see reaktsioon. Nende jaoks ei olegi see enam mingi variant v\u00f5i m\u00f5te, mida v\u00f5iks teha. Nad justkui naeravad, aga ma usun, et pikaajalise t\u00f6\u00f6ga ja filmihariduse populariseerimisega on v\u00f5imalik seda muuta,” lisas P\u00f5rk.<\/p>\n","protected":false},"excerpt":{"rendered":"Koolivaheaeg m\u00f5jub kinodele h\u00e4sti ja toob muidu t\u00fchjav\u00f5itu saalidesse rahvast juurde. Siiski ei ole k\u00fclastatavus koroonaeelsele tasemele tagasi…\n","protected":false},"author":2,"featured_media":26293,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5685,26,27,37,33,35,34,36,31,32,14289,21,7646,14288,28,29,14290,19,25,23,24,22,20,30],"class_list":{"0":"post-26292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eesti","8":"tag-apollo-kino","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-ee","12":"tag-eesti","13":"tag-eesti-keel","14":"tag-estonia","15":"tag-estonian","16":"tag-featured-news","17":"tag-featurednews","18":"tag-gert-pork","19":"tag-headlines","20":"tag-kino-soprus","21":"tag-kinokulastajad","22":"tag-latest-news","23":"tag-latestnews","24":"tag-maarja-kaalep","25":"tag-news","26":"tag-populaarseimad-lood","27":"tag-top-stories","28":"tag-topstories","29":"tag-uldised-uudised","30":"tag-uudised","31":"tag-viimased-uudised"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115425769128597077","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/26292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=26292"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/26292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/26293"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=26292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=26292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=26292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}