{"id":265335,"date":"2026-09-01T01:08:18","date_gmt":"2026-09-01T01:08:18","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/265335\/"},"modified":"2026-09-01T01:08:18","modified_gmt":"2026-09-01T01:08:18","slug":"filly-limonaadi-turundus-luubi-all-toitumisnoustaja-paljastas-eksitavad-vaited","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/265335\/","title":{"rendered":"Filly limonaadi turundus luubi all: toitumisn\u00f5ustaja paljastas eksitavad v\u00e4ited"},"content":{"rendered":"<p class=\"text-muted-foreground text-[15px] leading-relaxed\">Eesti toitumisn\u00f5ustaja Kaisa Kopliste t\u00f5i esile funktsionaalse limonaadi Filly turundusmaterjalide puudused, mille j\u00e4rel tunnistas tootja vigu nii madala suhkrusisalduse kui ka kiudainete hulga v\u00e4idetes.<\/p>\n<ul class=\"space-y-3 text-[15px] leading-relaxed\">\n<li class=\"flex gap-3\">\u2014Toitumisn\u00f5ustaja Kaisa Kopliste on v\u00e4ljendanud muret TV-saatejuhi Keili Sukiaineni loodud funktsionaalse limonaadi Filly turundusv\u00e4idete osas.<\/li>\n<li class=\"flex gap-3\">\u2014Kopliste m\u00e4rkis, et kuigi Filly ei ole kahjulik jook, loob selle turundus mulje m\u00e4rkimisv\u00e4\u00e4rsetest tervisekasudest, mida viidatud teaduslikud uuringud t\u00e4ielikult ei toeta.<\/li>\n<li class=\"flex gap-3\">\u2014Filly tootja on tunnistanud kahte viga oma turunduses: madala suhkrusisalduse v\u00e4idet, mis rikub Euroopa Liidu regulatsioone, ja prebiootilise kiudainete sisalduse \u00fclet\u00e4htsustamist.<\/li>\n<li class=\"flex gap-3\">\u2014Ettev\u00f5te on teatanud, et parandab madala suhkrusisalduse v\u00e4ite ja on juba uuendanud etikette, et kajastada t\u00e4pset kiudainete sisaldust, omistades varasema lahknevuse \u00fcmardamisveale.<\/li>\n<li class=\"flex gap-3\">\u2014Filly meeskond vastas kriitikale, kinnitades, et toode on tervislikum alternatiiv teistele karastusjookidele ja seda ei turundata tervisjoogina, kusjuures selle v\u00e4ited olid varem P\u00f5llumajandus- ja Toiduametiga koosk\u00f5lastatud.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Eesti toitumisn\u00f5ustaja Kaisa Kopliste t\u00f5i esile funktsionaalse limonaadi Filly turundusmaterjalide puudused, mille j\u00e4rel tunnistas tootja vigu nii madala&hellip;\n","protected":false},"author":2,"featured_media":265336,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[26,27,37,33,35,34,36,31,32,83482,21,102980,103025,12736,28,29,28868,19,25,6780,103024,9807,103023,103026,48885,23,24,65,22,20,30],"class_list":["post-265335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eesti","tag-breaking-news","tag-breakingnews","tag-ee","tag-eesti","tag-eesti-keel","tag-estonia","tag-estonian","tag-featured-news","tag-featurednews","tag-filly","tag-headlines","tag-kaisa-kopliste","tag-keili-sukiainen","tag-kiudained","tag-latest-news","tag-latestnews","tag-limonaad","tag-news","tag-populaarseimad-lood","tag-regulatsioonid","tag-suhkrusisaldus","tag-tarbijakaitse","tag-tervisevaited","tag-toiduamet","tag-toitumisnoustaja","tag-top-stories","tag-topstories","tag-turundus","tag-uldised-uudised","tag-uudised","tag-viimased-uudised"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/117193114007386385","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/265335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=265335"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/265335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/265336"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=265335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=265335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=265335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}