{"id":41941,"date":"2025-11-14T00:14:08","date_gmt":"2025-11-14T00:14:08","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/41941\/"},"modified":"2025-11-14T00:14:08","modified_gmt":"2025-11-14T00:14:08","slug":"kodaniku-kliendiks-taandamine-nihutab-kogu-motteviisi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/41941\/","title":{"rendered":"kodaniku kliendiks taandamine nihutab kogu m\u00f5tteviisi"},"content":{"rendered":"<p>Praktiliselt esimese asjana n\u00e4en \u2026 s\u00f5nakasutust.<\/p>\n<p>Jah, \u00f5igemini on see ainult \u00fcks s\u00f5na, aga potentsiaalselt \u00fctleb see palju.<\/p>\n<p>\u00ab\u2026 et Tartu oleks m\u00f5nusalt kliendikeskne ja arenev linn,\u00bb \u00fctleb Tartu abilinnapea kandidaat Kertu Vuks.<\/p>\n<p>Mina soovin olla mitte linna klient, vaid linna elanik. Kui linnavalitsemises hakatakse r\u00e4\u00e4kima kliendikesksusest, nihkub kogu m\u00f5tteviis.<\/p>\n<p>Klient on keegi, kes ostab teenust ja ootab mugavust. Aga linnaelanik ei osta oma elukeskkonda. Ta elab selles, ta hoolib sellest, ta loob seda koos teiste linlastega. Kliendiks nimetamine k\u00f5lab ju maru viisakalt, aga tegelikult muudab see suhte olemust: kaasamine muutub formaalsuseks. Kliendi tagasiside on kasulik, sest see annab m\u00e4rku, kas turunduss\u00f5numid toimivad. Otsustus\u00f5igus j\u00e4\u00e4b mujale.<\/p>\n<p>Elukeskkonna arendamine taandub teenuse optimeerimiseks ja t\u00f5hustamiseks, mitte k\u00fcsimuseks, millist linna me \u00fchiselt tahame.<\/p>\n<p>Kogukondlik vastutus n\u00f5rgeneb. Kui ma t\u00f5simeeli kliendiks hakkan, ei ole mul kohustust, vaid on ootused. Kui supp ei maitse, viin raha teise restorani (omavalitsusse). Kodanikul on aga ka hool ja osalus.<\/p>\n<p>Kliendikesksus sobib turu- ja ettev\u00f5tlusloogikasse, kus eesm\u00e4rk on rahulolev tarbija ja h\u00e4sti toimiv teenus. Linn kui avalik ruum ja \u00fchine vastutus eeldab teistsugust maailmavaadet \u2013 kodanikukeskset, elanikukeskset m\u00f5tlemist. Oluline on m\u00e4rgata elaniku kuuluvust, mitte tema ostuj\u00f5udu.<\/p>\n<p>Linn on arenev siis, kui juhid ei k\u00fcsi, kuidas oma elanikke paremini teenindada, vaid seda, kuidas nendega koos tulevikku kujundada.<\/p>\n","protected":false},"excerpt":{"rendered":"Praktiliselt esimese asjana n\u00e4en \u2026 s\u00f5nakasutust. Jah, \u00f5igemini on see ainult \u00fcks s\u00f5na, aga potentsiaalselt \u00fctleb see palju.&hellip;\n","protected":false},"author":2,"featured_media":41942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[26,27,37,33,35,34,36,31,32,21,20995,20996,20994,17185,28,29,95,19,25,23,24,22,20,30,92,93,94],"class_list":{"0":"post-41941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maailm","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-estonia","14":"tag-estonian","15":"tag-featured-news","16":"tag-featurednews","17":"tag-headlines","18":"tag-kaasamine","19":"tag-kliendisuhted","20":"tag-kodanik","21":"tag-kodanikuuhiskond","22":"tag-latest-news","23":"tag-latestnews","24":"tag-maailm","25":"tag-news","26":"tag-populaarseimad-lood","27":"tag-top-stories","28":"tag-topstories","29":"tag-uldised-uudised","30":"tag-uudised","31":"tag-viimased-uudised","32":"tag-world","33":"tag-world-news","34":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115545169213787883","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/41941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=41941"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/41941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/41942"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=41941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=41941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=41941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}