{"id":43474,"date":"2025-11-16T10:11:08","date_gmt":"2025-11-16T10:11:08","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/43474\/"},"modified":"2025-11-16T10:11:08","modified_gmt":"2025-11-16T10:11:08","slug":"ey-uuring-%e2%9f%a9-eestlane-jahib-head-hinda-kuid-viletsat-kraami-ei-vota-ka-soodukaga","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/43474\/","title":{"rendered":"EY UURING \u27e9 Eestlane jahib head hinda \u2013 kuid viletsat kraami ei v\u00f5ta ka soodukaga"},"content":{"rendered":"<p>\u00abViimaste aastate hinnat\u00f5us, tarneahelate h\u00e4ired ja poelettidel n\u00e4htavad muutused, n\u00e4iteks v\u00e4iksemad pakendid, on muutnud tarbija k\u00e4itumist ettevaatlikumaks,\u00bb nendib EY partner Eestis Ranno Tingas.<\/p>\n<p>Tema s\u00f5nul on Eesti tarbija k\u00fcll hinnatundlik, kuid mitte iga hinna eest. \u00abKui toote kvaliteet ei vasta ootustele, ei \u00f5igusta ostu ka odav hind \u2013 pigem j\u00e4etakse kaup sellisel juhul ostmata v\u00f5i valitakse teine br\u00e4nd,\u00ab lisab Tingas.<\/p>\n<p>Br\u00e4nd on eriti oluline kestvuskaupade puhul<\/p>\n<p>EY uuringu andmetel on hind ja kvaliteet Eesti tarbijate jaoks m\u00e4\u00e4ravad k\u00f5igis kaubakategooriates \u2013 neid pidas t\u00e4htsaks vastavalt 82 protsenti ja 69 protsenti vastanutest. Kolmandaks m\u00f5juteguriks on br\u00e4nd, kuid selle osakaal varieerub valdkonniti.<\/p>\n<p>Kestvuskaupade puhul \u2013 n\u00e4iteks tehnoloogia (52 protsenti), r\u00f5ivaste (48 protsenti) ja jalatsite (46 protsenti) segmendis \u2013 on br\u00e4ndi tuntus ja maine tarbija jaoks m\u00e4\u00e4rava kaaluga. \u00abKestvuskaupu ostetakse kaalutletumalt. Tuntud br\u00e4ndid annavad kindlustunde: neid seostatakse t\u00f6\u00f6kindluse, vastupidavuse ja mugavusega, mis on eriti oluline majandusliku ebastabiilsuse ajal,\u00bb selgitab Tingas.<\/p>\n<p>Toidukaupade puhul muutub tarbija aga m\u00e4rksa v\u00e4\u00e4rtusp\u00f5hisemaks: 43 protsenti peab oluliseks toodete tervislikkust ning 38 protsenti j\u00e4lgib toidu p\u00e4ritolu v\u00f5i koostist. See viitab, et kuigi hind ja kvaliteet on v\u00f5tmetegurid, kasvab usalduse roll ostuotsustes j\u00e4rjest.<\/p>\n<p>\u00abEestlane hindab toidukaupade puhul selgust ja l\u00e4bipaistvust \u2013 olgu see seotud koostise, p\u00e4ritolu v\u00f5i tootmisviisiga. K\u00f5ikuva hinnataseme ja p\u00fcsivalt k\u00f5rge inflatsiooni tingimustes on inimestele v\u00e4ga oluline teadmine, et nad saavad oma raha eest kvaliteetse ja usaldusv\u00e4\u00e4rse toote,\u00bb lisab Tingas.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00abViimaste aastate hinnat\u00f5us, tarneahelate h\u00e4ired ja poelettidel n\u00e4htavad muutused, n\u00e4iteks v\u00e4iksemad pakendid, on muutnud tarbija k\u00e4itumist ettevaatlikumaks,\u00bb nendib&hellip;\n","protected":false},"author":2,"featured_media":43475,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[5295,131,130,37,33,35,34,36,15957,2879,21734],"class_list":{"0":"post-43474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ari","8":"tag-allahindlus","9":"tag-ari","10":"tag-business","11":"tag-ee","12":"tag-eesti","13":"tag-eesti-keel","14":"tag-estonia","15":"tag-estonian","16":"tag-ey","17":"tag-hind","18":"tag-soodustus"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115558841312680904","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/43474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=43474"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/43474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/43475"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=43474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=43474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=43474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}