{"id":44481,"date":"2025-11-17T15:57:14","date_gmt":"2025-11-17T15:57:14","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/44481\/"},"modified":"2025-11-17T15:57:14","modified_gmt":"2025-11-17T15:57:14","slug":"eesti-loto-vahetas-brandi-hind-ligi-miljon","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/44481\/","title":{"rendered":"Eesti Loto vahetas br\u00e4ndi, hind ligi miljon"},"content":{"rendered":"<p>2023. aasta kevadel otsis Eesti Loto reklaamteenuse partnerit. Sama aasta mais s\u00f5lmiti leping reklaamifirmaga Kontuur Leo Burnett, kes osutus valitud pakkujaks ka kahel varasemal Eesti Loto reklaamteenuste hankel.<\/p>\n<p>Raamleping, mille kogumaksumus on kuni 1,2 miljonit eurot, h\u00f5lmab nelja aasta jooksul turundus- ja reklaamistrateegiate v\u00e4ljat\u00f6\u00f6tamist ning k\u00f5ikv\u00f5imalikes meediumites kujundamist. Sealhulgas on l\u00e4bi viidud ettev\u00f5tte visuaalse br\u00e4ndi uuendus, mis osales 2024. aastal ka Kuldmuna reklaamikonkursil.<\/p>\n<p>Eesti Loto on riigifirma, mis teenis mullu 93,6 miljoni eurose m\u00fc\u00fcgitulu juures ligi 10 miljonit eurot kasumit. Samal aastal tasus ettev\u00f5te riigieelarvesse dividendidena 12,4 miljonit eurot.<\/p>\n<p>Eesti Loto reklaamikulud olid 2024. aastal 1,7 miljonit eurot, aasta varem 2,3 miljonit eurot.<\/p>\n","protected":false},"excerpt":{"rendered":"2023. aasta kevadel otsis Eesti Loto reklaamteenuse partnerit. Sama aasta mais s\u00f5lmiti leping reklaamifirmaga Kontuur Leo Burnett, kes&hellip;\n","protected":false},"author":2,"featured_media":44482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[26,27,37,33,35,6792,34,36,31,32,4460,21,22185,28,29,19,25,23,24,22,20,30],"class_list":{"0":"post-44481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uldised-uudised","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-eesti-loto","14":"tag-estonia","15":"tag-estonian","16":"tag-featured-news","17":"tag-featurednews","18":"tag-hange","19":"tag-headlines","20":"tag-korporatiivne-rebranding","21":"tag-latest-news","22":"tag-latestnews","23":"tag-news","24":"tag-populaarseimad-lood","25":"tag-top-stories","26":"tag-topstories","27":"tag-uldised-uudised","28":"tag-uudised","29":"tag-viimased-uudised"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115565864088624754","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/44481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=44481"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/44481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/44482"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=44481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=44481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=44481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}