{"id":44634,"date":"2025-11-17T19:37:20","date_gmt":"2025-11-17T19:37:20","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/44634\/"},"modified":"2025-11-17T19:37:20","modified_gmt":"2025-11-17T19:37:20","slug":"eesti-loto-sai-uue-logo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/44634\/","title":{"rendered":"Eesti Loto sai uue logo"},"content":{"rendered":"<p>2023. aasta kevadel otsis Eesti Loto reklaamteenuse partnerit. Sama aasta mais s\u00f5lmiti leping reklaamifirmaga Kontuur Leo Burnett, kes osutus valitud pakkujaks ka kahel varasemal Eesti Loto reklaamteenuste hankel.<\/p>\n<p>Raamleping, mille kogumaksumus on kuni 1,2 miljonit eurot, h\u00f5lmab nelja aasta jooksul turundus- ja reklaamistrateegiate v\u00e4ljat\u00f6\u00f6tamist ning k\u00f5ikv\u00f5imalikes meediumites kujundamist. Sealhulgas on l\u00e4bi viidud ettev\u00f5tte visuaalse br\u00e4ndi uuendus, mis osales 2024. aastal ka Kuldmuna reklaamikonkursil.<\/p>\n<p>Eesti Loto kommunikatsioonijuht K\u00fclliki Melts t\u00e4psustas Postimehele, et br\u00e4ndiuuendusele on praeguseks kulutatud ligikaudu 30 000 kuni 40 000 eurot. L\u00f5plik maksumus selgub j\u00e4rgmise aasta keskpaigaks, kui uuendus l\u00f5pule viiakse, ent summa j\u00e4\u00e4b Meltsi kinnitusel siiski vaid k\u00fcmnete tuhandete suurusj\u00e4rku.<\/p>\n<p>Eesti Loto on riigifirma, mis teenis mullu 93,6 miljoni eurose m\u00fc\u00fcgitulu juures ligi 10 miljonit eurot kasumit. Samal aastal tasus ettev\u00f5te riigieelarvesse dividendidena 12,4 miljonit eurot.<\/p>\n<p>Eesti Loto reklaamikulud olid 2024. aastal 1,7 miljonit eurot, aasta varem 2,3 miljonit eurot.<\/p>\n","protected":false},"excerpt":{"rendered":"2023. aasta kevadel otsis Eesti Loto reklaamteenuse partnerit. Sama aasta mais s\u00f5lmiti leping reklaamifirmaga Kontuur Leo Burnett, kes&hellip;\n","protected":false},"author":2,"featured_media":44482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[131,130,37,33,35,6792,34,36,4460,22185],"class_list":{"0":"post-44634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ari","8":"tag-ari","9":"tag-business","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-eesti-loto","14":"tag-estonia","15":"tag-estonian","16":"tag-hange","17":"tag-korporatiivne-rebranding"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115566729261441179","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/44634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=44634"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/44634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/44482"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=44634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=44634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=44634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}