Samamoodi on v\u00e4henenud nende hulk, kas ostavad odavamaid alternatiive tavap\u00e4raste toodete asemel. Kui aasta tagasi tegi seda 41% vastanutest, siis t\u00e4navu 29%. Ka on langenud on nende vastajate arv, kes m\u00e4rkisid, et p\u00fc\u00fcavad osta ainult p\u00f5hitoidukaupu (2025 \u2013 38%; 2024 \u2013 51%). <\/p>\n
Aasta aega tagasi vastas 11%, et nad ostavad v\u00e4hem v\u00e4rsket toidukaupa, siis n\u00fc\u00fcdseks on see v\u00e4henenud 5% peale. <\/p>\n
\u201eK\u00fcll vaikselt, aga pilt on muutumas \u2014 hinnatundlikkus p\u00fcsib, kuid \u00e4\u00e4rmuslikud kokkuhoiuv\u00f5tted taanduvad,\u201c lausus Citadele Balti jaepanganduse juht ja juhatuse liige Edward Rebane. \u201eTarbijad on ilmselt harjunud uue hinnatasemega, planeerivad endiselt, aga ei k\u00e4rbi enam nii j\u00e4rsult toidukorvi kvaliteeti. See on tervitatav, sest just v\u00e4rske toidu pealt kokkuhoid v\u00f5ib pikemas plaanis tervise m\u00f5ttes k\u00e4tte maksta.\u201c<\/p>\n
Ainult m\u00f5ne protsendipunkti v\u00f5rra on aastaga v\u00e4henenud toidukaupade hulgi ostmise osakaal (2025 \u2013 13%; 2024 \u2013 15%) ning v\u00e4ljas s\u00f6\u00f6mise piiramise osakaal (2025 \u2013 44%; 2024 \u2013 45%). <\/p>\n
Statistikaameti hiljuti avaldatud andmetel elas 2024. aastal suhtelises vaesuses veidi \u00fcle 19% elanikkonnast. Kuigi \u00fcldine tase v\u00e4henes, halvenes nii \u00fcksikvanemate olukord kui ka suurenes absoluutses vaesuses elavate laste osakaal (4,5%). \u201eNeed andmed kinnitavad, et haavatavamate leibkondade surveleevendus ei ole \u00fchtlane ning just sel juhul v\u00f5ivad hinna- ja tarbimisharjumuste muutused k\u00f5ige kiiremini kajastuda toidulauas,\u201c nentis Rebane. <\/p>\n
Ta m\u00e4rkis, et kokkuhoiupraktikate leebemaks muutumine on positiivne ka inimeste tervise vaatest. \u201eKui kampaaniad ja asendustooted aitavad eelarvet kontrolli all hoida, siis sama oluline on mitte loobuda toidu kvaliteedist,\u201c lausus Rebene ja lisas, et \u00fcldiselt n\u00e4itavad Citadele k\u00fcsitluse tulemused selgeid m\u00e4rke ettevaatlikust normaliseerumisest.<\/p>\n
Citadele k\u00fcsitlus viidi l\u00e4bi oktoobris koost\u00f6\u00f6s Norstatiga, k\u00fcsitledes igas Balti riigis 1000 inimest. <\/p>\n
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