{"id":49723,"date":"2025-11-24T16:58:15","date_gmt":"2025-11-24T16:58:15","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/49723\/"},"modified":"2025-11-24T16:58:15","modified_gmt":"2025-11-24T16:58:15","slug":"turunduseelarve-peab-tosiselt-haiget-tegema","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/49723\/","title":{"rendered":"turunduseelarve peab t\u00f5siselt haiget tegema"},"content":{"rendered":"<p>Selleks, et Eesti disain oleks konkurentsiv\u00f5imeline ka mujal maailmas, peab turundusele kulutama ebamugavalt suuri summasid, r\u00e4\u00e4kisid ettev\u00f5tjad konverentsil &#8220;\u00c4riplaan 2026&#8221;.<\/p>\n<p>Sileni asutaja Endrus Arge s\u00f5nul on ettev\u00f5tte turunduseelarve aastast aastasse aina kasvanud. &#8220;Kui tahta oma toodet m\u00fc\u00fca erinevates kultuurides, peab turunduseelarve t\u00f5siselt haiget tegema. Meie turunduseelarve on praegu t\u00f5siselt suur ja mitte tavap\u00e4rane,&#8221; r\u00e4\u00e4kis ta.<\/p>\n<p>Vestlusringis, kus Argega koos osalesid ka Iglucrafti asutaja Priit Kallas ja \u00d6\u00d6D House\u2019i kaasasutaja Andreas Tiik, arutati, miks on m\u00f5nda riiki laienemine f\u00fc\u00fcsiliselt ohtlik ning kuidas suhtuda ameeriklaste diilitamiskultuuri.<\/p>\n<p>Vestlust juhatas ja k\u00fcsimusi k\u00fcsis Ettev\u00f5tluse ja Innovatsiooni ekspordi osakonna juht Eva-Kristiina Ponomarjov.<\/p>\n","protected":false},"excerpt":{"rendered":"Selleks, et Eesti disain oleks konkurentsiv\u00f5imeline ka mujal maailmas, peab turundusele kulutama ebamugavalt suuri summasid, r\u00e4\u00e4kisid ettev\u00f5tjad konverentsil&hellip;\n","protected":false},"author":2,"featured_media":49724,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[26,27,37,33,35,34,36,31,32,21,28,29,19,25,23,24,22,20,30],"class_list":{"0":"post-49723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eesti","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-estonia","14":"tag-estonian","15":"tag-featured-news","16":"tag-featurednews","17":"tag-headlines","18":"tag-latest-news","19":"tag-latestnews","20":"tag-news","21":"tag-populaarseimad-lood","22":"tag-top-stories","23":"tag-topstories","24":"tag-uldised-uudised","25":"tag-uudised","26":"tag-viimased-uudised"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115605740403212127","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/49723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=49723"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/49723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/49724"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=49723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=49723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=49723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}