{"id":50958,"date":"2025-11-26T10:15:09","date_gmt":"2025-11-26T10:15:09","guid":{"rendered":"https:\/\/www.europesays.com\/ee\/50958\/"},"modified":"2025-11-26T10:15:09","modified_gmt":"2025-11-26T10:15:09","slug":"ulehinnatud-voi-mitte-%e2%9f%a9-5-eurost-prugikasti-muuakse-eestis-50-euroga-brykkar-lukkab-suudistused-umber","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ee\/50958\/","title":{"rendered":"\u00dcLEHINNATUD V\u00d5I MITTE? \u27e9 5-eurost pr\u00fcgikasti m\u00fc\u00fcakse Eestis 50 euroga? Brykkar l\u00fckkab s\u00fc\u00fcdistused \u00fcmber"},"content":{"rendered":"<p>Vihje t\u00f5statas terava k\u00fcsimuse, kas Eestis 49.50 euro eest m\u00fc\u00fcdav stiilne biopr\u00fcgikast on lihtsalt kallis Alibabas m\u00fc\u00fcdava pr\u00fcgikasti koopia. Esmapilgul tundub hinnavahe rabav, ent Brykkari esindaja Rauno Kutti s\u00f5nul tugineb see v\u00f5rdlus eksitavale loogikale.<\/p>\n<p>\u00abBrykkari biopr\u00fcgikast lihtsustab toiduj\u00e4\u00e4tmete sorteerimist. Pr\u00fcgi sorteerimine peab olema mugav, vahet pole, kas suures v\u00f5i v\u00e4ikses k\u00f6\u00f6gis. Brykkari biopr\u00fcgikastiga on bioj\u00e4\u00e4tmete sorteerimine \u00fclilihtne ja l\u00f5hnavaba. Ei mingit aktiivs\u00f6efiltrite vahetamise v\u00f5i kompostritega m\u00f6llamist. Lihtsalt kogu bioj\u00e4\u00e4tmeid stiilsesse Brykkarisse ja t\u00fchjenda,\u00bb seisab <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/brykkar.ee\">Brykkari kodulehel<\/a> toote tutvustuses.<\/p>\n<p><img decoding=\"async\" class=\"figure__image\" onclick=\"triggerEvent('articleImageClick', { id: 17299612, focus: 'single-image', focusIndex: '17299612' })\" onkeydown=\"if (event.key === 'Enter') {&#10;        triggerEvent('articleImageClick', { id: 17299612, focus: 'single-image', focusIndex: '17299612' })&#10;        }\" role=\"button\" tabindex=\"0\" data-focus-from=\"single-image\" data-focus-index=\"17299612\" src=\"https:\/\/www.europesays.com\/ee\/wp-content\/uploads\/2025\/11\/17299612t1h0359.png\" onload=\"this.parentElement.classList.remove('figure__image-loading')\" alt=\"\"\/> Foto: Kuvat\u00f5mmis kodulehelt<img decoding=\"async\" class=\"figure__image\" onclick=\"triggerEvent('articleImageClick', { id: 17299614, focus: 'single-image', focusIndex: '17299614' })\" onkeydown=\"if (event.key === 'Enter') {&#10;        triggerEvent('articleImageClick', { id: 17299614, focus: 'single-image', focusIndex: '17299614' })&#10;        }\" role=\"button\" tabindex=\"0\" data-focus-from=\"single-image\" data-focus-index=\"17299614\" src=\"https:\/\/www.europesays.com\/ee\/wp-content\/uploads\/2025\/11\/17299614t1hbf61.png\" onload=\"this.parentElement.classList.remove('figure__image-loading')\" alt=\"\"\/> Foto: Kuvat\u00f5mmis kodulehelt<\/p>\n<p>\u00abLevinud arusaam, et Alibaba lehel n\u00e4htav 5\u20136-eurone hind kajastab toote tegelikku maksumust v\u00f5i kasumimarginaali Euroopas, on eksitav,\u00bb r\u00f5hutab Kutti.<\/p>\n<p>Mehe selgitusel on Alibaba rahvusvaheline B2B platvorm, mitte jaepood. Sealt leitavad v\u00e4iksed numbrid on enamasti tehase n\u00e4idistoodete hinnad v\u00f5i FOB-hinnad, mis kajastavad ainult toorainet, tehase t\u00f6\u00f6j\u00f5udu ja minimaalset pakendit.<\/p>\n<p>See hind ei sisalda mitte \u00fchtegi kulurida, mida Eesti ettev\u00f5te peab kandma, et toodet siin seaduslikult ja kvaliteetselt m\u00fc\u00fca.<\/p>\n<p>Mehe s\u00f5nul maksab sama toote n\u00e4idis koos logistikaga enam kui 20 eurot, mis juba iseenesest t\u00f5estab, et 5.15-eurone tehasehind ei kajasta l\u00f5pphinda.<\/p>\n<p>Alibaba tehasereklaam lubab suurt kasumlikkust, kuid Kutti s\u00f5nul ei p\u00f5hine see reaalsel Euroopas m\u00fc\u00fcdava toote \u00f6konoomikal.<\/p>\n<p>Tehase esitatud numbrid ei arvesta meretransporti ja sisetransporti, tolli ja k\u00e4ibemaksu, ladustamist ja logistikat, sertifikaate, ohutuspakendit ja kvaliteedikontrolli, klienditeenindust, garantiid, tagastusi, turundus- ja m\u00fc\u00fcgikulusid ega ka Eesti t\u00f6\u00f6j\u00f5ukulusid.<\/p>\n<p>\u00abKui k\u00f5ik reaalsed kulud kokku liita, suureneb 5-eurone tehasehind \u00fcldjuhul 4\u20136 korda, enne kui toode j\u00f5uab jaem\u00fc\u00fcki,\u00bb \u00fctleb Kutti.<\/p>\n<p>Kust Brykkari tooted tegelikult tulevad?<\/p>\n<p>Brykkari biopr\u00fcgikastid on t\u00f5epoolest valmistatud Hiina tehastes, kuid kogu Euroopa m\u00fc\u00fcgiks vajalik t\u00f6\u00f6 \u2013 transport, ladustamine, pakend, klienditugi, garantiid, turundus ja kohalik t\u00f6\u00f6j\u00f5ud \u2013 on Brykkari vastutusel.<\/p>\n<p>\u00abSoovime pakkuda kvaliteetset, esteetilist ja praktilist kodulahendust ning arendada br\u00e4ndi, mis propageerib liigiti sortimist,\u00bb m\u00e4rgib Kutti lisaks.<\/p>\n<p>Ettev\u00f5tte s\u00f5nul on nad valmis vajaduse korral esitama t\u00e4psema kulude ja hinnakujunduse selgituse, et n\u00e4idata, kuidas kujuneb tehasehinnast Eestis tegelik m\u00fc\u00fcgihind.<\/p>\n","protected":false},"excerpt":{"rendered":"Vihje t\u00f5statas terava k\u00fcsimuse, kas Eestis 49.50 euro eest m\u00fc\u00fcdav stiilne biopr\u00fcgikast on lihtsalt kallis Alibabas m\u00fc\u00fcdava pr\u00fcgikasti&hellip;\n","protected":false},"author":2,"featured_media":50959,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[12118,131,25875,25876,130,37,33,35,22956,34,36,25874,25427,10065,25873,5996,398],"class_list":{"0":"post-50958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ari","8":"tag-alibaba","9":"tag-ari","10":"tag-bioprugikast","11":"tag-brykkari","12":"tag-business","13":"tag-ee","14":"tag-eesti","15":"tag-eesti-keel","16":"tag-eestis","17":"tag-estonia","18":"tag-estonian","19":"tag-hinnakujundus","20":"tag-klienditugi","21":"tag-logistika","22":"tag-rauno-kutti","23":"tag-toidujaatmed","24":"tag-transport"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115615480381306199","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/50958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=50958"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/50958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/50959"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=50958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=50958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=50958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}