Kaubandusanal\u00fc\u00fctik Arhi Kivilahti peab kampaaniat haruldaseks. Tema s\u00f5nul on jaekaubanduses tavap\u00e4rane, et allahindlusi tehakse mainetoodetele (n\u00e4iteks m\u00f5ni kohvimark v\u00f5i juust), kuid terve tootekategooria korraga allahindamine on ebatavaline.<\/p>\n
Kivilahti hinnangul on kampaania ajastus strateegiliselt nutikas. Jaanuaris p\u00f6\u00f6ravad tarbijad tervislikule toitumisele tavap\u00e4rasest rohkem t\u00e4helepanu, mist\u00f5ttu on see kommunikatsioonis suurep\u00e4rane hetk puu- ja k\u00f6\u00f6giviljade r\u00f5hutamiseks.<\/p>\n
Kasum antakse \u00e4ra?<\/p>\n
Lidli teatel langevad hinnad detsembri l\u00f5pu tavahindadega v\u00f5rreldes 10\u201330 protsenti. Kett on kinnitanud, et hinnalangus kaetakse ettev\u00f5tte enda marginaali arvelt ning tootjate sisseostuhindadest ei tingita.<\/p>\n
Anal\u00fc\u00fctik on aga skeptiline kampaania tasuvuses. \u201eKui minna allahindlusega 30 protsendi juurde, s\u00fc\u00fcakse t\u00f5en\u00e4oliselt \u00e4ra kogu kate,\u201c m\u00e4rkis Kivilahti.<\/p>\n
Seda toetab statistika: Soome konkurentsi- ja tarbijakaitseameti andmetel on kaupluste omam\u00e4rgitoodete (puu- ja k\u00f6\u00f6giviljad) marginaalid reeglina veidi \u00fcle 30 protsendi. Kivilahti ei v\u00e4lista siiski v\u00f5imalust, et suured rahvusvahelised tarnijad on Lidlile hindades vastu tulnud, kuna nendega on l\u00e4bir\u00e4\u00e4kimised lihtsamad kui v\u00e4ikeste kohalike tootjatega.<\/p>\n
Anal\u00fc\u00fctiku hinnangul on agressiivse kampaania pikaajaline eesm\u00e4rk kasvatada Lidli turuosa \u00fcle 10 protsendi. Kuna Lidl toimib paljude tarbijate jaoks sageli t\u00e4iendusostude kohana, v\u00f5ivad odavad k\u00f6\u00f6giviljad toimida sissevisketootena, et meelitada kliendid poodi<\/a>, kus nad teevad ka muid oste.<\/p>\n Kuidas see lugu Sind end tundma pani? Saada Kommenteeri <\/a> Loe kommentaare (1)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kaubandusanal\u00fc\u00fctik Arhi Kivilahti peab kampaaniat haruldaseks. Tema s\u00f5nul on jaekaubanduses tavap\u00e4rane, et allahindlusi tehakse mainetoodetele (n\u00e4iteks m\u00f5ni kohvimark…\n","protected":false},"author":2,"featured_media":77860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[131,130,37,33,35,34,36,6579,6205,113],"class_list":{"0":"post-77859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ari","8":"tag-ari","9":"tag-business","10":"tag-ee","11":"tag-eesti","12":"tag-eesti-keel","13":"tag-estonia","14":"tag-estonian","15":"tag-ilta-sanomat","16":"tag-pood","17":"tag-soome"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ee\/115837702186077433","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/77859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/comments?post=77859"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/posts\/77859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media\/77860"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/media?parent=77859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/categories?post=77859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ee\/wp-json\/wp\/v2\/tags?post=77859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}