{"id":292330,"date":"2025-12-17T06:36:18","date_gmt":"2025-12-17T06:36:18","guid":{"rendered":"https:\/\/www.europesays.com\/es\/292330\/"},"modified":"2025-12-17T06:36:18","modified_gmt":"2025-12-17T06:36:18","slug":"el-publicista-no-535-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/es\/292330\/","title":{"rendered":"El Publicista N\u00ba 535: Social Media Marketing"},"content":{"rendered":"<p paraeid=\"{cc9d4777-275a-4255-8c48-ad6bfb8160c3}{31}\" paraid=\"1851161979\"><strong>ANUNCIANTES<\/strong>\u00a0<br \/>&#13;<br \/>\n\u00c1lvaro Valdelvira, marketing\u00a0manager\u00a0de Oscar Mayer:<br \/>&#13;<br \/>\n\u201cLas nuevas generaciones no quieren ver anuncios, quieren vivir historias\u201d\u00a0<\/p>\n<p paraeid=\"{cc9d4777-275a-4255-8c48-ad6bfb8160c3}{31}\" paraid=\"1851161979\"><strong>GASTROMARKETING\u00a0<br \/>&#13;<br \/>\nLa nueva mesa del marketing<\/strong>\u00a0<br \/>&#13;<br \/>\nLa digitalizaci\u00f3n y las nuevas din\u00e1micas de contenido est\u00e1n acelerando la transformaci\u00f3n\u00a0del marketing en el sector gastro y alimentario\u00a0<\/p>\n<p><strong>SOCIAL MEDIA MARKETING\u00a0<br \/>&#13;<br \/>\nClaves para pasar de\u00a0followers\u00a0a fans\u00a0<\/strong><br \/>&#13;<br \/>\nEl panorama de las redes sociales ha cambiado radicalmente y ya no basta con acumular seguidores para garantizar visibilidad e impacto. Alcanzar grandes audiencias se ha vuelto cada vez menos sin\u00f3nimo de \u00e9xito real, porque las tasas de interacci\u00f3n y de alcance org\u00e1nico se han desplomado. Las plataformas han evolucionado de escaparates masivos a espacios donde la atenci\u00f3n -la verdadera moneda de cambio- est\u00e1 sobrecargada, fraccionada y sometida a nuevas reglas algor\u00edtmicas que priorizan contenido relevante, personal y participativo\u00a0<\/p>\n<p><strong>ESPACIOS PREMIUM PARA EVENTOS<\/strong><br \/>&#13;<br \/>\nEl Publicista presenta su \u201cDirectorio de espacios premium para eventos 2025\u201d. Un listado que abarca los principales espacios de cada comunidad aut\u00f3noma de Espa\u00f1a que destacan por su singularidad, versatilidad y capacidad log\u00edstica o nivel de servicio para albergar todo tipo de eventos de empresa o ferias. Un\u00a0directorio\u00a0de venues que destacan por aportar valor a\u00f1adido a las empresas y marcas que apuestan por celebrar sus encuentros en sus instalaciones\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"ANUNCIANTES\u00a0&#13; \u00c1lvaro Valdelvira, marketing\u00a0manager\u00a0de Oscar Mayer:&#13; \u201cLas nuevas generaciones no quieren ver anuncios, quieren vivir historias\u201d\u00a0 GASTROMARKETING\u00a0&#13; La&hellip;\n","protected":false},"author":2,"featured_media":292331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[9613,9616,229,1924,82,5262,3213,9618,9610,234,95,94,25,24,9611,244,1294,9614,2736,1827,9609,9612,9608,6371,9617,23,9615],"class_list":{"0":"post-292330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia","8":"tag-advertainment","9":"tag-anuncios","10":"tag-arte","11":"tag-branded-content","12":"tag-business","13":"tag-comunicacion","14":"tag-consumo","15":"tag-control-de-publici","16":"tag-creatividad","17":"tag-diseno","18":"tag-economia","19":"tag-economy","20":"tag-es","21":"tag-espana","22":"tag-estrategia-publicitaria","23":"tag-fotografia","24":"tag-investigacion","25":"tag-marcas","26":"tag-marketing","27":"tag-medios","28":"tag-mobile","29":"tag-planner","30":"tag-produccion","31":"tag-publicidad","32":"tag-publicistas","33":"tag-spain","34":"tag-transmedia"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@es\/115733527576197331","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/posts\/292330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/comments?post=292330"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/posts\/292330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/media\/292331"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/media?parent=292330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/categories?post=292330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/es\/wp-json\/wp\/v2\/tags?post=292330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}