Apr 9, 2026
According to a Reuters report, American automobile manufacturers have expressed concern that regulatory measures being considered by European Union authorities could prevent the sale of full-size pickup trucks in the region. The American Automotive Policy Council, representing major U.S. automakers, communicated this position in a letter.
The council noted that the EU had previously agreed to work on reducing non-tariff barriers and recognizing mutual vehicle standards as part of a trade agreement with the United States. The group contends that proposed modifications to the EU’s Individual Vehicle Approval framework would diminish market access for vehicles built in the United States and exported to Europe. The letter stated that this approval process has seen increased use for vehicle types like large pickup trucks, which are in growing demand but not commonly found in the EU market.
Separately, the U.S. ambassador to the EU indicated that planned changes to safety regulations could conflict with the spirit of the trade agreement if they result in blocking the sale of certain American vehicles in Europe. An alliance of safety and environmental organizations has been advocating for the EU to close provisions that permit the sale of large American-style pickup trucks.
Transport & Environment, a European advocacy group focused on clean transport, reported that sales of large American pickups and SUVs in the EU reached 7,000 units in 2024. The group has asserted that permitting more such vehicles to be sold under significantly lower safety and emissions standards would not be in the interest of EU citizens.
Interactive table based on the Store Companies dataset for this report.
Sort: Rank
Sort: Company A-Z
Sort: Headquarters A-Z
#
Company
Headquarters
Focus
Scale
Note
1
Ford Motor Company
Dearborn, Michigan
Full-size & medium-duty trucks
Very large
F-Series is top-selling truck line in US
2
General Motors
Detroit, Michigan
Full-size & heavy-duty pickup trucks
Very large
Produces Chevrolet Silverado, GMC Sierra
3
Stellantis (RAM)
Auburn Hills, Michigan
Full-size pickup trucks & chassis cabs
Very large
RAM Truck division
4
Tesla, Inc.
Austin, Texas
Electric pickup trucks
Very large
Cybertruck producer
5
PACCAR Inc.
Bellevue, Washington
Heavy-duty trucks & vocational vehicles
Very large
Parent of Kenworth and Peterbilt
6
Kenworth Truck Company
Kirkland, Washington
Heavy and medium-duty trucks
Large
Division of PACCAR
7
Peterbilt Motors Company
Denton, Texas
Heavy-duty trucks
Large
Division of PACCAR
8
Navistar International
Lisle, Illinois
Medium & heavy-duty trucks, buses
Large
International Truck brand
9
Oshkosh Corporation
Oshkosh, Wisconsin
Specialty trucks & military vehicles
Large
Pierce, JLG, Oshkosh Defense brands
10
Rivian Automotive
Irvine, California
Electric adventure trucks & SUVs
Medium
R1T electric pickup producer
11
Mack Trucks
Greensboro, North Carolina
Heavy-duty trucks
Large
Part of Volvo Group but US HQ
12
Lordstown Motors
Lordstown, Ohio
Electric commercial work trucks
Small
Endurance electric pickup
13
Ford Pro
Dearborn, Michigan
Commercial vehicle services & upfitting
Large
Ford division for commercial customers
14
General Motors Defense
Detroit, Michigan
Military specialty trucks
Medium
Commercial & military off-road vehicles
15
REV Group
Brookfield, Wisconsin
Specialty vehicles, fire & ambulance trucks
Medium
Multiple specialty brands
16
Collins Bus Corporation
Hutchinson, Kansas
Small school buses & commercial trucks
Medium
Type A school bus chassis
17
IC Bus
Tulsa, Oklahoma
School buses & commercial buses
Large
Navistar subsidiary
18
Morgan Corporation
Morgantown, Pennsylvania
Truck bodies & dry freight vans
Medium
Commercial truck body manufacturer
19
Utilimaster Corporation
Bristol, Indiana
Walk-in van bodies & specialty trucks
Medium
Part of Spartan Motors
20
Stahl
St. Louis, Missouri
Custom truck bodies & trailers
Medium
Specialty service truck bodies
21
Supreme Corporation
Goshen, Indiana
Truck bodies & commercial vehicles
Medium
Dry freight & refrigerated van bodies
22
Mitsubishi Fuso Truck of America
Logan Township, New Jersey
Medium-duty commercial trucks
Medium
US headquarters for distribution
23
Toyota Motor North America
Plano, Texas
Mid-size pickup trucks
Very large
Produces Tacoma in US for North America
24
Nissan North America
Franklin, Tennessee
Mid-size & full-size pickup trucks
Very large
Produces Frontier and Titan in US
25
Honda Motor Company
Torrance, California
Pickup trucks & light commercial
Very large
Produces Ridgeline pickup in US
26
Blue Bird Corporation
Macon, Georgia
School buses & commercial buses
Medium
Bus chassis manufacturer
27
Mullen Automotive
Brea, California
Electric commercial vehicles
Small
Developing electric trucks
28
Workhorse Group
Sharonville, Ohio
Electric delivery trucks & drones
Small
C-Series electric step vans
29
Nikola Corporation
Phoenix, Arizona
Electric & hydrogen fuel cell trucks
Small
Class 8 semi-trucks
30
Hyzon Motors
Rochester, New York
Hydrogen fuel cell heavy-duty trucks
Small
US headquarters for North American operations
This report provides a comprehensive view of the truck industry in the United States, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.
Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the truck landscape in the United States.
Quick navigation
Key findings
Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope
The report combines market sizing with trade intelligence and price analytics for the United States. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.
Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageProdcom 29104110 – Goods vehicles with a diesel or semi-diesel engine, of a gross vehicle weight . 5 tonnes (excluding dumpers for off-highway use)Prodcom 29104130 – Goods vehicles with a diesel or semi-diesel engine, of a gross vehicle weight > 5 tonnes but . .20 tonnes (including vans) (excluding dumpers for off-highway use, tractors)Prodcom 29104140 – Goods vehicles with compression-ignition internal combustion piston engine (diesel or semi-diesel), of a gross vehicle weight > .20 tonnes (excluding dumpers designed for offhighway use)Prodcom 29104200 – Goods vehicles, with spark-ignition internal combustion piston engine, other goods vehicles, newCountry coverageCountry profile and benchmarks
This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for the United States. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.
Methodology
The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.
International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation
All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.
Forecasts to 2035
The forecast horizon extends to 2035 and is based on a structured model that links truck demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in the United States.
Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies
Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.
Price analysis and trade dynamics
Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.
Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants
Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.
Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report
Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions
This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of truck dynamics in the United States.
FAQ
What is included in the truck market in the United States?
The market size aggregates consumption and trade data, presented in both value and volume terms.
How are the forecasts to 2035 built?
The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.
Does the report cover prices and margins?
Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.
Which benchmarks are included?
The report benchmarks market size, trade balance, prices, and per-capita indicators for the United States.
Can this report support market entry decisions?
Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.
1. INTRODUCTION
Report Scope and Analytical Framing
Report DescriptionResearch Methodology and the Analytical FrameworkData-Driven Decisions for Your BusinessGlossary and Product-Specific Terms2. EXECUTIVE SUMMARY
Concise View of Market Direction
Key FindingsMarket TrendsStrategic ImplicationsKey Risks and Watchpoints3. DOMESTIC MARKET SIZE AND DEVELOPMENT PATH
Market Size, Growth and Scenario Framing
Market Size: Historical Data (2012-2025) and Forecast (2026-2035)Growth Outlook and Market Development Path to 2035Growth Driver DecompositionScenario Framework and Sensitivities4. CATEGORY SCOPE, DEFINITIONS AND BOUNDARIES
Commercial and Technical Scope
What Is Included and How the Market Is DefinedMarket Inclusion CriteriaProduct / Category DefinitionExclusions and BoundariesDistinction From Adjacent Products and Substitute Categories5. CATEGORY STRUCTURE, SEGMENTATION AND PRODUCT MATRIX
How the Market Splits Into Decision-Relevant Buckets
By Product Type / ConfigurationBy Application / End UseBy Customer / Buyer TypeBy Channel / Business Model / Technology PlatformSegment Attractiveness MatrixProduct Matrix and Segment Growth Logic6. DOMESTIC DEMAND, CUSTOMER AND BUYER ARCHITECTURE
Where Demand Comes From and How It Behaves
Consumption / Demand: Historical Data (2012-2025) and Forecast (2026-2035)Demand by End-Use and Buyer GroupDemand by Customer / Consumer SegmentPurchase Criteria, Switching Logic and Adoption BarriersReplacement, Replenishment and Installed-Base DynamicsFuture Demand Outlook7. DOMESTIC PRODUCTION, SUPPLY AND VALUE CHAIN
Supply Footprint and Value Capture
Production in the CountryDomestic Manufacturing FootprintCapacity, Bottlenecks and Supply RisksValue Chain Logic and Margin PoolsDistribution and Route-to-Market Structure8. IMPORTS, EXPORTS AND SOURCING STRUCTURE
Trade Flows and External Dependence
ExportsImportsTrade BalanceImport DependenceSourcing Risks and Resilience9. PRICING, PROMOTION AND COMMERCIAL MODEL
Price Formation and Revenue Logic
Domestic Price Levels and CorridorsPricing by Segment / Specification / ChannelCost Drivers and Margin LogicPromotion, Discounting and Procurement PatternsRevenue Quality and Commercial Levers10. COMPETITIVE LANDSCAPE AND PORTFOLIO POWER
Who Wins and Why
Market Structure and ConcentrationCompetitive ArchetypesSegment-by-Segment Competitive IntensityPortfolio Breadth and Product PositioningCapability MatrixStrategic Moves, Partnerships and Expansion Signals11. DOMESTIC MARKET STRUCTURE AND CHANNEL LOGIC
How the Domestic Market Works
Core Demand CentersLocal Production and Distribution RolesChannel StructureBuyer and Procurement ArchitectureRegional Imbalances Within the Country12. GROWTH PLAYBOOK AND MARKET ENTRY
Commercial Entry and Scaling Priorities
Where to PlayHow to WinDistributor / Partner / Direct Entry OptionsCapability ThresholdsEntry Risks and Mitigation13. WHERE TO PLAY NEXT: MOST ATTRACTIVE GROWTH OPPORTUNITIES
Where the Best Expansion Logic Sits
Most Attractive Product NichesMost Attractive Customer SegmentsWhite Spaces and Unsaturated OpportunitiesHigh-Margin and Underpenetrated PocketsMost Promising Product Adjacencies14. PROFILES OF MAJOR COMPANIES
Leading Players and Strategic Archetypes
Leading Manufacturers and SuppliersProduction Footprint and CapacitiesProduct Portfolio and Segment FocusPricing Positioning and Indicative Price LogicChannel / Distribution StrengthStrategic Archetypes15. METHODOLOGY, SOURCES AND DISCLAIMER
How the Report Was Built
Modeling LogicSource RegisterPublications, Regulatory and Industry ReferencesAnalytical NotesDisclaimer
Loading News content from Store report…
Ford Motor Company
F-Series is top-selling truck line in US
General Motors
Produces Chevrolet Silverado, GMC Sierra
Stellantis (RAM)
RAM Truck division
Tesla, Inc.
Cybertruck producer
PACCAR Inc.
Parent of Kenworth and Peterbilt
Kenworth Truck Company
Division of PACCAR
Peterbilt Motors Company
Division of PACCAR
Navistar International
International Truck brand
Oshkosh Corporation
Pierce, JLG, Oshkosh Defense brands
Rivian Automotive
R1T electric pickup producer
Mack Trucks
Part of Volvo Group but US HQ
Lordstown Motors
Endurance electric pickup
Ford Pro
Ford division for commercial customers
General Motors Defense
Commercial & military off-road vehicles
REV Group
Multiple specialty brands
Collins Bus Corporation
Type A school bus chassis
IC Bus
Navistar subsidiary
Morgan Corporation
Commercial truck body manufacturer
Utilimaster Corporation
Part of Spartan Motors
Stahl
Specialty service truck bodies
Supreme Corporation
Dry freight & refrigerated van bodies
Mitsubishi Fuso Truck of America
US headquarters for distribution
Toyota Motor North America
Produces Tacoma in US for North America
Nissan North America
Produces Frontier and Titan in US
Honda Motor Company
Produces Ridgeline pickup in US
Blue Bird Corporation
Bus chassis manufacturer
Mullen Automotive
Developing electric trucks
Workhorse Group
C-Series electric step vans
Nikola Corporation
Class 8 semi-trucks
Hyzon Motors
US headquarters for North American operations
Loading Reviews content from Store report…
Loading Dashboard content from Store report…
Loading Macro Indicators content from Store report…