Daily Memo: Will Europe’s Heat Wave Summer Drive Shoulder Season Air Travel? | Aviation Week

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August 13, 2026

jet sun heat

Credit: Getty Images

Airlines have long been seen encouraging “shoulder season” travel—opting to vacation in the months immediately before and after the July-August peak—as a move that makes sense, both economically and operationally. For the lucky leisure travelers who can bypass school vacation dates, avoiding the…

Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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