Victoria Swarovski has dismissed claims that she is a “nepo baby” amid her fledgling career that has seen her take the reins of the Eurovision Song Contest
19:57, 12 May 2026Updated 19:57, 12 May 2026
Victoria Swarovski has dismissed claims that she is a “nepo baby” amid her fledgling career(Image: Getty Images)
Eurovision host Victoria Swarovski has dismissed claims that she is a “nepo baby” amid her fledgling career. The model, 32, is an heiress to the multi-billion dollar fashion company, famed for high-end jewellery, watches and glass but, as she takes the reins of the annual competition in her home country of Austria alongside Michael Ostrowski, she has hit back at those who have suggested that her success is because of her family.
Away from her family name, Victoria has also had a career as a pop singer, hosts the German version of Strictly Come Dancing, which is titled Let’s Dance, and heads up the ORIMEI fashion brand so decided against wearing something from the Swarovski collection for Saturday’s grand final just to distance herself from the family name a bit.
She told The Mirror: “It would be obvious if I would wear Swarovski, I would think. So I just give you that hint – Marilyn Monroe said, ‘Diamonds are the girl’s best friend,’ So, I’m going to wear a very big brand who is actually doing jewellery with diamonds.
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The model, 32, is an heiress to the multi-billion dollar jewellery company(Image: Getty Images)
Victoria has also had a career as a pop singer (Image: Action Press/Shutterstock)
“I just found it was too obvious, and at one point, you know, the thing is, when you when you read through some articles in Germany, in the beginning, it was always, ‘She’s just supported by her family, she made her career just because of her family.’
“And now everything is turning, you know, it’s like a turning point where people recognise, ‘Okay, she is working her a** off’.
“She’s really doing her own thing and she is like building up her own career and her own companies. So I don’t want to focus too much on my family’s company, I just want to focus more on my own company. So that’s why I just wanted to try to separate that a bit.”
The star, who is hosting Eurovision alongside Michael Ostrowski, wants fans to know that she is working hard to achieve things despite her family name (Image: Heikki Saukkomaa/Lehtikuva/Shutterstock)
Victoria also addressed the notion that Eurovision, which has been responsible for launching the careers of ABBA, Celine Dion, and Olivia Newton-John as well as Sam Ryder and Loreen in more recent yerars, has become “all about politics” these days and wants viewers to remember that it is, above all, an entertainment show.
She said: “I think it’s really hard. I never talk about politics with media. I just think it’s a song contest and shouldn’t be about politics. It’s a music show, it is an entertainment show and it is not about politics!
“And I think that’s what people should understand when they’re watching the show. And each and every person who is like participating. This is the end of this video. Even for the artists, it’s obviously, I mean, they’re competing, that’s already a big thing, you know, so you’re super nervous about competing on a huge stage like that.
“You’re already super nervous, I think you shouldn’t judge people because it’s a person, you know, and they’re doing music and they just want to have, they just wanna give the people a great time and those three minutes they’re on stage.
“So I think we shouldn’t just judge them because of politics, we should judge them, because of their singing and their entertainment and their stage performing. And nothing else, and nothing less.”
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