June 19, 2026
HBO Max June 19 disclosed that it plans to roll out AI-powered contextual advertising across Europe and South America by the end of the year.
Called “Moments,” Warner Bros. Discovery claims the format will use artificial intelligence to compare visual, audio and contextual signals within content to better target types of marketing to viewers across cooking, fashion, beauty, luxury goods, fitness and wellness.
WBD claims initial testing of “Moments” in the U.S. saw a 19% increase in viewer engagement and a 13% improvement in purchase intent compared with traditional advertising.
“The launch of Moments across international territories builds on WBD’s broader ambition to create smarter advertising opportunities rooted in the strength of its premium content and brands,” said Daniel Barnes, head of global advertising revenue at HBO Max.
“We want to help advertisers show up in ways that feel more relevant, more thoughtful and more effective. ‘Moments’ gives brands a powerful new way to align with the content viewers are already engaged with, while also supporting a better experience on the platform.”
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