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![\"T\u00fcrkiye](\"https:\/\/www.europesays.com\/europe\/wp-content\/uploads\/2026\/08\/6a76dcde1d5b1879820c22cc.jpg\")
<\/p>\n \u00d6zge Esen-ISTANBUL
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T\u00fcrkiye<\/a> has preserved preferential customs treatment for qualifying low-value e-commerce shipments to the European Union, giving its online exporters a potential advantage under the bloc\u2019s new import rules<\/a>.<\/p>\n The EU on July 1 ended its customs duty exemption for e-commerce consignments worth 150 euros or less from third countries and introduced a temporary duty of 3 euros per item. The measure will remain in force until July 1, 2028.<\/p>\n Following talks between Ankara and the European Commission, goods in free circulation in T\u00fcrkiye may continue to receive preferential treatment when sent to the EU with an A.TR Movement Certificate under the H1 customs declaration procedure, the Trade Ministry said.<\/p>\n The ministry has also introduced an electronic system that automatically generates A.TR documents using data from simplified customs declarations for qualifying parcels sent through authorized express cargo companies and the postal service.<\/p>\n Trade Minister \u00d6mer Bolat said the system was designed to preserve the basic principles of the T\u00fcrkiye-EU Customs Union in cross-border e-commerce.<\/p>\n Emre Ekmek\u00e7i, deputy chairman of the Electronic Commerce Operators Association, or ET\u0130D, described the arrangement as an important opportunity for T\u00fcrkiye.<\/p>\n T\u00fcrkiye\u2019s e-exports to the EU currently stand at around $2 billion and could reach $20 billion by making use of the Customs Union advantage, Ekmek\u00e7i estimated.<\/p>\n He said achieving that potential would require a broader e-export strategy and greater investment by online marketplaces in advertising and logistics infrastructure abroad.<\/p>\n Ekmek\u00e7i also called for a review of T\u00fcrkiye\u2019s domestic e-commerce legislation, arguing that the financial obligations imposed on marketplaces restrict the resources they can allocate to overseas expansion. Revising the rules could create new export opportunities for small and medium-sized enterprises, he said.<\/p>\n Berke \u0130\u00e7ten, chairman of the Turkish Footwear Manufacturers Association, said the continued preferential treatment was particularly important for footwear companies, many of which have established warehouses in Eastern Europe<\/a>.<\/p>\n The sector\u2019s e-exports now amount to about one-quarter of its traditional exports, while the EU accounts for roughly half of conventional overseas sales, \u0130\u00e7ten said.<\/p>\n \u201cWith the new warehouses we establish in the region, we have the potential to double our e-exports to Europe within one or two years,\u201d he said.<\/p>\n