{"id":114656,"date":"2026-08-12T17:39:10","date_gmt":"2026-08-12T17:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/europe\/114656\/"},"modified":"2026-08-12T17:39:10","modified_gmt":"2026-08-12T17:39:10","slug":"anthropic-adding-watermarks-to-ai-generated-content-to-comply-with-eu-law","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/europe\/114656\/","title":{"rendered":"Anthropic adding watermarks to AI-generated content to comply with EU law"},"content":{"rendered":"<p>Dario Amodei\u2019s Anthropic is adding watermarks to AI-generated content in order to comply with a strict new transparency law in Europe \u2014 drawing gripes from some users.<\/p>\n<p>The AI giant, known for its Claude chatbot, linked the move to the European Union AI Act\u2019s transparency code \u2014 aimed at helping people distinguish human-made content from the AI-generated variety \u2014 which took effect on Aug. 2.\u00a0 <\/p>\n<p>The watermarks appear automatically in AI-generated text, images and files, according to <a href=\"https:\/\/support.claude.com\/en\/articles\/16266773-how-claude-marks-ai-generated-content\" rel=\"nofollow noopener\" target=\"_blank\">a support page on Anthropic\u2019s website<\/a>.<\/p>\n<p><img style=\"aspect-ratio:1.49926794;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"40304752\" width=\"885\" height=\"590\" src=\"https:\/\/www.europesays.com\/europe\/wp-content\/uploads\/2026\/08\/2026-anthropic-testing-different-version-137179952.jpg\" alt=\"Dario Amodei, co-founder and chief executive officer of Anthropic, during an interview on &quot;The Circuit with Emily Chang&quot; at Anthropic's headquarters in San Francisco, California, on Thursday, April 30, 2026. \" class=\"wp-image-40304752\"  \/>Dario Amodei, co-founder and chief executive officer of Anthropic, during an interview on \u201cThe Circuit with Emily Chang\u201d at Anthropic\u2019s headquarters in San Francisco, California, on Thursday, April 30, 2026.  Bloomberg via Getty Images<\/p>\n<p>\u201cWhen a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself,\u201d the company\u2019s website said. \u201cYou won\u2019t see it, and it doesn\u2019t change the meaning, quality, or readability of Claude\u2019s response.\u201d<\/p>\n<p>Anthropic added that the watermarks will \u201ctravel with the text when it\u2019s copied and pasted elsewhere, and may persist through some editing.\u201d<\/p>\n<p>The watermarks will be implemented \u201cwherever Claude is offered, worldwide,\u201d including within the Claude Platform API, Claude Code, Claude Cowork and Claude Tag.<\/p>\n<p>Anthropic acknowledged that its detection program has \u201climitations\u201d and may not always identify AI-generated content, especially in cases where text has been \u201cheavily edited, paraphrased, translated, or mixed into other writing\u201d or the \u201cpassage is very short.\u201d<\/p>\n<p>The European Commission, the EU\u2019s digital watchdog, has said it had \u201cstrong backing\u201d from the tech industry in its push to clearly label AI-generated content so that users aren\u2019t misled.<\/p>\n<p>As of July 31, the EU had secured commitments from nearly 200 companies to comply with its transparency rules. <\/p>\n<p><img style=\"aspect-ratio:1.49926794;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"40304749\" width=\"885\" height=\"590\" src=\"https:\/\/www.europesays.com\/europe\/wp-content\/uploads\/2026\/08\/postinhouse-nypostinhouse-christopher-sadowski-122961065.jpg\" alt=\"An Anthropic logo is displayed on a smartphone next to a keyboard or a printed circuit board in Hawthorne, NJ, on Friday, March 6, 2026. \" class=\"wp-image-40304749\"  \/>An Anthropic logo is displayed on a smartphone next to a keyboard or a printed circuit board in Hawthorne, NJ, on Friday, March 6, 2026.  Christopher Sadowski for NY Post<\/p>\n<p>Aside from Anthropic, AI giants like Sam Altman\u2019s OpenAI, Mark Zuckerberg\u2019s Meta, Google and Microsoft all signed on to the pledge.<\/p>\n<p>\u201cBy signing the code, providers and deployers of generative AI systems signal their intention to promote public trust in AI and to mitigate deception and misinformation,\u201d the <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/strong-backing-code-practice-transparency-ai-generated-content\" rel=\"nofollow noopener\" target=\"_blank\">EU said in a press release<\/a>.<\/p>\n<p>The efforts by Anthropic and other companies come amid heightened concerns about the rise of so-called \u201cAI slop\u201d and AI-generated content being passed off as authentic.<\/p>\n<p>Last month, a <a href=\"https:\/\/nypost.com\/2026\/07\/31\/media\/debut-novelists-2m-deal-canceled-on-suspicions-of-ai-use-after-literary-savants-fawned-over-stunning-writing\/\" rel=\"nofollow noopener\" target=\"_blank\">debut novelist\u2019s $2 million book deal was canceled<\/a> after a publisher became concerned that he had used AI to write the manuscript.<\/p>\n<p>Still, Anthropic\u2019s new policy irked some commenters, <a href=\"https:\/\/x.com\/NickADobos\/status\/2086957709258346819\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">with one calling it \u201ctotal bulls\u2013t.\u201d<\/a><\/p>\n<p>Others pointed out that tech-savvy consumers may be able to find workarounds.<\/p>\n<p>It\u2019s \u201chard to see what Claude\u2019s watermarking approach really solves,\u201d<a href=\"https:\/\/x.com\/DanielHJiang\/status\/2087232065553215833\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\"> one person wrote on X.<\/a><\/p>\n<p>\u201cThere are already plenty of free and open-source models without watermarks, so anyone who really wants to avoid them can simply use something else.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Dario Amodei\u2019s Anthropic is adding watermarks to AI-generated content in order to comply with a strict new transparency&hellip;\n","protected":false},"author":2,"featured_media":114657,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9347,78,635,39,40,7509],"class_list":["post-114656","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eu","tag-anthropic","tag-artificial-intelligence","tag-business","tag-eu","tag-european-union","tag-tech"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/114656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/comments?post=114656"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/114656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media\/114657"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media?parent=114656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/categories?post=114656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/tags?post=114656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}