{"id":119730,"date":"2026-08-20T07:18:11","date_gmt":"2026-08-20T07:18:11","guid":{"rendered":"https:\/\/www.europesays.com\/europe\/119730\/"},"modified":"2026-08-20T07:18:11","modified_gmt":"2026-08-20T07:18:11","slug":"abg-partners-with-luzern-ecommerce-to-boost-european-market-reach","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/europe\/119730\/","title":{"rendered":"ABG Partners With Luzern eCommerce to Boost European Market Reach"},"content":{"rendered":"

\n\tAuthentic Brands Group<\/a> (ABG) just inked a deal that will give its network of brand operators and licensees greater access to scalable marketplace and advertising solutions in Europe<\/a>.<\/p>\n

\n\tTerms of the partnership were not disclosed.<\/p>\n

\n\tABG<\/a> said Thursday it forged a strategic partnership with Luzern eCommerce. \u201cBuilding on the successful growth of Reebok across Europe<\/a>\u2019s leading marketplaces, Luzern eCommerce joins ABG\u2019s expanding ecosystem of digital commerce partners to accelerate international marketplace performance,\u201d the companies said in a statement.<\/p>\n

\n\tOver the past year, Luzern eCommerce has worked with Reebok operating partners across key European markets<\/a> and will now provide ABG\u2019s network of operators and licensees with access to marketplaces and advertising solutions such as Amazon, Zalando, Otto, About You, Allegro, Asos, TikTok Shop and other regional platforms.<\/p>\n

\n\tReebok is one of 50 brands in ABG\u2019s stable, which also includes Champion, Sports Illustrated, Guess, A\u00e9ropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers and Ted Baker, among many others.<\/p>\n

\n\tABG said that as it continues to expand its digital marketplace strategy, Luzern eCommerce joins its growing network of e-commerce partners, \u201cgiving operators the flexibility to leverage specialized expertise based on market, channel and business objectives.\u201d The goal is to accelerate growth of its brands while also maintaining consistent brand standards across global digital marketplaces.<\/p>\n

\n\tMaintaining brand consistency and messaging has often been problematic. Luzern eCommerce helps brands optimize performance across major online retail platforms through a multi-marketplace model, offering expertise in strategy, merchandising, inventory and even distribution. As an Amazon Ads Advanced Partner and Zalando Marketing Services preferred partner, the company also provides best-in-class support on Europe\u2019s top sports and fashion marketplaces.<\/p>\n

\n\tTim Derner, global head of marketplaces at ABG, said the company is \u201cbuilding a flexible marketplace ecosystem that empowers our operators. Our partnership with Luzern eCommerce reflects that strategy. Their success growing Reebok across Europe\u2019s leading marketplaces demonstrated the value they bring, and we\u2019re excited to make those capabilities available across our broader portfolio.\u201d<\/p>\n

\n\t\u201c[ABG] has created a differentiated platform that gives operators access to the right expertise at the right time to accelerate brand growth,\u201d said Keith Elliott, chief commercial officer at Luzern eCommerce. \u201cWe\u2019re delighted to join that network. Building on our successful work with Reebok<\/a>, we\u2019re bringing our marketplace, retail media and digital commerce expertise to help more of [ABG]\u2019s brands strengthen their presence across Europe\u2019s leading marketplaces and unlock their full growth potential.\u201d<\/p>\n

\n\tLast month, ABG announced a new long-term partnership with strategic retail and distribution firm Experience Group for the Lee brand across Europe. Experience Group will serve as Lee\u2019s operating partner across Europe, leveraging its regional expertise and operating infrastructure as well as product capabilities to support the next phase of the brand\u2019s growth.<\/p>\n

\n\tThe partnership takes effect once ABG closes the Lee acquisition, which will be sometime in the second half.<\/p>\n","protected":false},"excerpt":{"rendered":"Authentic Brands Group (ABG) just inked a deal that will give its network of brand operators and licensees…\n","protected":false},"author":2,"featured_media":119731,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[47243,4,15,30438],"class_list":["post-119730","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe","tag-authentic-brands-group","tag-europe","tag-european","tag-online-marketplace"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/119730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/comments?post=119730"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/119730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media\/119731"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media?parent=119730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/categories?post=119730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/tags?post=119730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}