{"id":46147,"date":"2026-05-18T13:58:24","date_gmt":"2026-05-18T13:58:24","guid":{"rendered":"https:\/\/www.europesays.com\/europe\/46147\/"},"modified":"2026-05-18T13:58:24","modified_gmt":"2026-05-18T13:58:24","slug":"fords-reviving-the-fiesta-and-building-a-bronco-only-for-europe-to-hold-off-byd","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/europe\/46147\/","title":{"rendered":"Ford\u2019s Reviving The Fiesta And Building A Bronco Only For Europe To Hold Off BYD"},"content":{"rendered":"

\n Blue Oval wants Europeans craving excitement instead of another anonymous electric crossover as it plans five new model launches by 2029 <\/p>\n

https:\/\/www.carscoops.com\/author\/chris-chilton-cc\/
\n \" <\/p>\n

by Chris Chilton<\/a><\/p>\n

36 minutes ago<\/p>\n

\" <\/p>\n


\n \"Add
\n <\/a><\/p>\n

Ford plans five new cars and SUVs for Europe before the decade\u2019s end.<\/p>\n

Future lineup will include a compact Euro-Bronco SUV and a Fiesta revival.<\/p>\n

It hopes rally styling and handling will win buyers from cheaper Chinese brands.<\/p>\n

Ford<\/a>\u2019s European business has spent recent years shrinking faster than an Ozempic\u2019d waistline. Now the company\u2019s planning a comeback, and apparently the answer involves \u201crally-bred\u201d styling and handling, Broncos, a Fiesta revival, and a direct fight against fast-growing Chinese automakers like BYD flooding Europe with affordable EVs and hybrids.<\/p>\n

The company this week confirmed plans to launch five new passenger vehicles across Europe by 2029, including a Bronco SUV that riffs on the look and attitude of the US version, while being entirely unrelated. A single teaser image showed the Euro Bronco<\/a> on the far left looking suitably tall and square. It will be built by Ford in its Valencia plant in Spain from 2028, offering a mixture of powertrain types.<\/p>\n

Related: Ford\u2019s CEO Said His Own Cars Were Boring, But What He\u2019s Teasing Next Isn\u2019t<\/a><\/p>\n

Before buyers can get their hands on the Bronco, though, Ford will launch a new small electric hatch that\u2019s almost certain to revive the Fiesta name<\/a>. It\u2019ll be based on the AmpR Small platform and running gear from the Renault 5, and will be joined by a related electric crossover that\u2019s effectively Ford\u2019s answer to the Renault 4, and a replacement for today\u2019s Puma Gen-e. Both will be built by Renault.<\/p>\n

Two additional crossovers using multi-energy platforms are also in development and will hit showrooms by 2029. It\u2019s believed that one will replace the petrol-powered Puma, while the bigger one will take over from today\u2019s Kuga. The automaker didn\u2019t detail the powertrains, but mild-hybrid and plug-in hybrids look likely. And finally, Europe is also getting its hands on the tough, work-ready Ranger Super Duty<\/a> that\u2019s already available in Australia.<\/p>\n

Ford Can\u2019t Win A Price War<\/p>\n


\n
\n
\n \"
\n Ford\u2019s new Euro Bronco
\n
\n <\/a> <\/p>\n

So why the big push? A decade ago, Ford ranked among Europe\u2019s biggest automakers. Today, it\u2019s slipped badly after axing household names like the Fiesta<\/a> and Focus while betting heavily on VW-based electric SUVs and crossovers such as the Explorer and Capri. Meanwhile, brands like BYD have stormed into Europe with aggressively priced EVs and rapidly rising sales.<\/p>\n

Rather than trying to outfox China<\/a> on pricing, which it knows it could never do, Ford\u2019s strategy appears focused on personality \u2013 something CEO Jim Farley has already talked about. The company says every new passenger model will feature \u201crally-bred\u201d character inspired by decades of World Rally Championship success with icons including the Escort RS Cosworth, Focus WRC, and Fiesta WRC.<\/p>\n

Ford Europe boss Jim Baumbick told<\/a> Autocar magazine the company wants to deliver unmistakably Ford driving dynamics, even when using partner platforms from companies like Renault. \u201cWe don\u2019t just want to compete, we\u2019re here to play to win,\u201d he said.<\/p>\n


\n
\n
\n \"
\n Renault\u2019s 5 already resurected the Nissan Micra, next it\u2019s bringing back the Fiesta.
\n
\n <\/a> <\/p>\n

The company\u2019s also openly questioning Europe\u2019s aggressive EV mandates.<\/p>\n

\u201cWe don\u2019t build vehicles to meet regulatory mandates; we build them for people,\u201d Baumbick said. \u201cThe fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that let customers drive electric whenever they can.\u201d<\/p>\n

Whether rally nostalgia alone can reverse Ford\u2019s European slide remains unclear. But doing nothing isn\u2019t an option, and making the most of your heritage \u2013 something Chinese buyers don\u2019t have \u2013 seems like a good one.<\/p>\n


\n
\n
\n \"
\n
\n
\n <\/a> <\/p>\n

Ford, Nissan<\/p>\n","protected":false},"excerpt":{"rendered":"Blue Oval wants Europeans craving excitement instead of another anonymous electric crossover as it plans five new model…\n","protected":false},"author":2,"featured_media":46148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25780,2851,4,7952,28618,19787,25771,28619,28620,9713,13483],"class_list":["post-46147","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe","tag-crossover","tag-electric-vehicles","tag-europe","tag-ford","tag-ford-bronco","tag-ford-fiesta","tag-ford-kuga","tag-ford-puma","tag-ford-scoops","tag-hybrids","tag-suv"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/46147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/comments?post=46147"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/46147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media\/46148"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media?parent=46147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/categories?post=46147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/tags?post=46147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}