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Erik Gruenwedel<\/a><\/p>\n June 19, 2026<\/p>\n HBO Max June 19 disclosed that it plans to roll out AI-powered contextual advertising across Europe and South America by the end of the year.<\/p>\n Called \u201cMoments,\u201d Warner Bros. Discovery claims the format will use artificial intelligence to compare visual, audio and contextual signals within content to better target types of marketing to viewers across cooking, fashion, beauty, luxury goods, fitness and wellness.<\/p>\n WBD claims initial testing of \u201cMoments\u201d in the U.S. saw a 19% increase in viewer engagement and a 13% improvement in purchase intent compared with traditional advertising.<\/p>\n \u201cThe launch of Moments across international territories builds on WBD\u2019s broader ambition to create smarter advertising opportunities rooted in the strength of its premium content and brands,\u201d said Daniel Barnes, head of global advertising revenue at HBO Max.<\/p>\n \u201cWe want to help advertisers show up in ways that feel more relevant, more thoughtful and more effective. \u2018Moments\u2019 gives brands a powerful new way to align with the content viewers are already engaged with, while also supporting a better experience on the platform.\u201d<\/p>\n Related Posts<\/p>\n HBO Max Names Latin America Management Team<\/a><\/p>\n WarnerMedia Jan. 19 announced that Luis Duran will join the company in February as GM for HBO Max Latin America. He will report to Johannes Larcher, head of HBO Max International, and will be responsible for the rollout and management\u2026<\/p>\n Data Suggests Sluggish HBO Max Rollout in Europe<\/a><\/p>\n Challenges affecting WarnerMedia’s rollout of the HBO Max subscription streaming service are well documented. Most-recently, Warner cautioned that the departure of the Max app from the Amazon Prime Channels platform could see it lose 5 million subscribers. Now, new data\u2026<\/p>\n