{"id":82064,"date":"2026-06-29T17:27:10","date_gmt":"2026-06-29T17:27:10","guid":{"rendered":"https:\/\/www.europesays.com\/europe\/82064\/"},"modified":"2026-06-29T17:27:10","modified_gmt":"2026-06-29T17:27:10","slug":"social-distortion-uses-recycled-merchandise-on-european-tour-in-major-sustainability-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/europe\/82064\/","title":{"rendered":"Social Distortion Uses Recycled Merchandise on European Tour in Major Sustainability Push"},"content":{"rendered":"

Social Distortion sells tour gear made from more than 400,000 unsold T-shirts on the European leg of their Born To Kill tour, per BusinessWorld<\/a>. Bravado and Universal Music Group announced the completion of their upcycling program on Thursday, June 25.<\/p>\n

The band kicked off the European shows earlier this month in Oslo. Fans can snag T-shirts and hoodies created from recycled blanks that were gathering dust in a Nashville warehouse.<\/p>\n

Bravado shipped the unsold garments via cargo vessel to Tangiers, Morocco. There, Hallotex broke down the old items and spun them into new yarn. The six-week process will create an estimated 280,000 new 100% recycled cotton t-shirt and hoodie blanks for artists on their European tours, per the report.<\/p>\n

“It’s important to everyone in the band that we always do what we can to reduce our footprint on the environment, and using these 100% recycled blanks for t-shirts on our tour is an easy way to do just that,” said Mike Ness, per The Licensing Letter<\/a>. “We hope that our fans will love them.”<\/p>\n

The recycled items cost 10 to 20% more than new pieces. Matt Young, CEO of Bravado, told Reuters<\/a> that the higher price exists because the program hasn’t reached scale yet.<\/p>\n

“By doing this and getting more people to do it and having more partners that start doing it, the price will get to be the same as a new piece at some point,” said Young to Reuters.<\/p>\n

Maggie Baird, mother of Billie Eilish, sparked the initiative with UMG’s sustainability team. Both Baird and her daughter have spoken out about environmental causes and sustainability.<\/p>\n

“There are a huge number of artists that have been waiting for this kind of sustainable option for merch on their tours,” said Young, per The Licensing Letter<\/a>. “We’re thrilled that SOCIAL D will be among the first bands to take these new t-shirts and hoodies out on the road with them.”<\/p>\n

Dylan Siegler, head of sustainability for Universal Music Group, thinks fans will feel good about buying the items.<\/p>\n

\u201cMerch gives fans a tangible way to connect with artists, and this project gives them a way to connect with sustainability at the same time,\u201d Siegler said. \u201cThese are pieces fans will feel good about purchasing.\u201d<\/p>\n

The band launched a sustainable collection with Lost Love in 2025.<\/p>\n

The European leg wraps on July 4 in Dresden, Germany. Then the tour<\/a> picks up in North America on July 16 at the Ottawa Blues Festival and continues for over 30 dates across the U.S.<\/p>\n","protected":false},"excerpt":{"rendered":"Social Distortion sells tour gear made from more than 400,000 unsold T-shirts on the European leg of their…\n","protected":false},"author":2,"featured_media":82065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[15,44029],"class_list":["post-82064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe","tag-european","tag-social-distortion"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/82064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/comments?post=82064"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/posts\/82064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media\/82065"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/media?parent=82064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/categories?post=82064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/europe\/wp-json\/wp\/v2\/tags?post=82064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}