{"id":177604,"date":"2026-02-23T14:02:08","date_gmt":"2026-02-23T14:02:08","guid":{"rendered":"https:\/\/www.europesays.com\/fi\/177604\/"},"modified":"2026-02-23T14:02:08","modified_gmt":"2026-02-23T14:02:08","slug":"kesko-ja-s-ryhma-aloittavat-yllattavan-kokeilun","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fi\/177604\/","title":{"rendered":"Kesko ja S-ryhm\u00e4 aloittavat yll\u00e4tt\u00e4v\u00e4n kokeilun"},"content":{"rendered":"<p>Kokeilulla pyrit\u00e4\u00e4n v\u00e4hent\u00e4m\u00e4\u00e4n kertak\u00e4ytt\u00f6j\u00e4tett\u00e4.<\/p>\n<p><img decoding=\"async\" class=\"image image-show image-preview\" src=\"https:\/\/www.europesays.com\/fi\/wp-content\/uploads\/2026\/02\/264e815863213cc18d97bea5e7c7cea4e4e4d085d8d61739100b4430748a0123.jpg\" alt=\"\"\/><img decoding=\"async\" class=\"image image-show\" src=\"https:\/\/www.europesays.com\/fi\/wp-content\/uploads\/2026\/02\/1771855328_922_264e815863213cc18d97bea5e7c7cea4e4e4d085d8d61739100b4430748a0123.jpg\" alt=\"\"\/><\/p>\n<p>Take away -ruoat ovat nousseet kuluttajien suosioon. Kuvituskuva. Elle Nurmi<\/p>\n<p class=\"paragraph\">Jopa toistensa pahimmat kilpakumppanit voivat tehd\u00e4 yhteisty\u00f6t\u00e4.<\/p>\n<p class=\"paragraph\">Suomen p\u00e4ivitt\u00e4istavarakauppaa hallitsevat Kesko ja S-ryhm\u00e4 ovat aloittamassa pilottikokeilun, jossa testataan uudelleenk\u00e4ytett\u00e4vi\u00e4 take away -rasioita.<\/p>\n<p class=\"paragraph\">K\u00e4yt\u00e4nn\u00f6ss\u00e4 asiakas voi valita pantillisen take away -rasian k\u00e4ytt\u00f6\u00f6ns\u00e4 Prisman Ruokatorilla tai K-Supermarketin ja K-Citymarketin salaattibaarissa.<\/p>\n<p class=\"paragraph\">Kiertis-nimell\u00e4 toimiva pilotti on ensialkuun k\u00e4yt\u00f6ss\u00e4 Espoossa Lippulaivan Prismassa ja K-Supermarketissa sek\u00e4 Sellon Prismassa ja K-Citymarketissa. Kokeilu alkaa maaliskuussa.<\/p>\n<p class=\"paragraph\">Kokeilun tarkoituksena on v\u00e4hent\u00e4\u00e4 kertak\u00e4ytt\u00f6pakkausten j\u00e4tteen m\u00e4\u00e4r\u00e4\u00e4, joka on kasvanut noutoruoan myynnin suosion kasvaessa.<\/p>\n<p class=\"paragraph\">Kokeilussa testataan asiakkaiden kiinnostusta, kokemuksia uudelleenk\u00e4ytett\u00e4vist\u00e4 pakkauksista ja palautusj\u00e4rjestelm\u00e4n sujuvuutta.<\/p>\n","protected":false},"excerpt":{"rendered":"Kokeilulla pyrit\u00e4\u00e4n v\u00e4hent\u00e4m\u00e4\u00e4n kertak\u00e4ytt\u00f6j\u00e4tett\u00e4. Take away -ruoat ovat nousseet kuluttajien suosioon. Kuvituskuva. Elle Nurmi Jopa toistensa pahimmat kilpakumppanit&hellip;\n","protected":false},"author":2,"featured_media":177605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[76],"tags":[35,79,77,2199,33,31,30,12301,898,32,78,3038,2200],"class_list":["post-177604","post","type-post","status-publish","format-standard","has-post-thumbnail","category-talous","tag-24h","tag-business","tag-economy","tag-elintarvikekauppa-ja-supermarketit","tag-fi","tag-finland","tag-finnish","tag-k-ryhma","tag-kulutustavarat","tag-suomi","tag-talous","tag-vahittaiskauppa-erikoistumattomissa-myymaloissa","tag-vahittaiskauppa-pl-moottoriajoneuvot-kotitaloustavaroiden-korjaus"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fi\/116120318456583575","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/posts\/177604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/comments?post=177604"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/posts\/177604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/media\/177605"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/media?parent=177604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/categories?post=177604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fi\/wp-json\/wp\/v2\/tags?post=177604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}