{"id":51153,"date":"2026-08-20T11:16:12","date_gmt":"2026-08-20T11:16:12","guid":{"rendered":"https:\/\/www.europesays.com\/football\/51153\/"},"modified":"2026-08-20T11:16:12","modified_gmt":"2026-08-20T11:16:12","slug":"balfour-pens-deal-with-brighton-hove-albion-football-club","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/football\/51153\/","title":{"rendered":"Balfour pens deal with Brighton &#038; Hove Albion Football Club"},"content":{"rendered":"<p><a href=\"https:\/\/harpers.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Home<\/a><\/p>\n<p><a href=\"https:\/\/harpers.co.uk\/news\/categoryfront.php\/id\/11\/News.html\" rel=\"nofollow noopener\" target=\"_blank\">News<\/a><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.europesays.com\/football\/wp-content\/uploads\/2026\/08\/36285.photo.2.jpg\" alt=\"\" \/><\/p>\n<p>By Hamish Graham<\/p>\n<p>Published:\u00a0 20 August, 2026<\/p>\n<p>Kent\u2019s <a href=\"https:\/\/balfourwinery.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Balfour Winery<\/a> has signed a five-year partnership with Brighton &amp; Hove Albion Football Club becoming the Premier League team\u2019s English Wine Partner.<\/p>\n<p>The deal means that Balfour wines will be the exclusive pour across the American Express Stadium\u2019s hospitality areas. This commences in fitting style with Brighton\u2019s UEFA Conference League game tonight (20 August) against Norway\u2019s Tromso IL \u2013 the country being Balfour\u2019s top export destination.<\/p>\n<p>Also, to celebrate the Club\u2019s 125th anniversary, it poured Balfour Leslie\u2019s Brut NV for guests at the ribbon cutting for \u2018The Stand or Fall\u2019 exhibition at the Brighton Museum and Art Gallery (see photo).<\/p>\n<p>Members of Brighton\u2019s premium \u20181901 Club\u2019 will benefit from an exclusive offering from Balfour Winery, including private tastings and events at the estate.<\/p>\n<p>Director of sales at Balfour Jordan Painter believes there are \u201cstrong parallels\u201d between the winery and Football Club in terms of \u201cinnovation, ambition, and confidence\u201d.<\/p>\n<p>Jo Brooks, head of partnerships at the Club, added: \u201cWe\u2019re really excited to partner with Balfour Winery and look forward to working with them for the next 5 years.<\/p>\n<p>\u201cAs we celebrate our 125th anniversary, it\u2019s brilliant to welcome a local, award-winning English brand like Balfour to the Albion family. We can\u2019t wait to share their wines and work together in evaluating the experience for our members throughout the season.\u201d<\/p>\n<p>The footballing links do not end there, earlier this year Balfour partnered with sporting legends Ian Botham and Geoff Hurst to create \u20181966 cuv\u00e9e\u2019 to celebrate Hurst\u2019s hattrick during England\u2019s World Cup win, 60 years on from the famous day.<\/p>\n<p>    Other articles of interest<\/p>\n","protected":false},"excerpt":{"rendered":"Home News By Hamish Graham Published:\u00a0 20 August, 2026 Kent\u2019s Balfour Winery has signed a five-year partnership with&hellip;\n","protected":false},"author":2,"featured_media":51154,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[14081,797,167,14080,14079,69,8789,68],"class_list":["post-51153","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-balfour-winery","tag-brighton","tag-england","tag-english-sparkling","tag-english-wine","tag-football","tag-kent","tag-sport"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/posts\/51153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/comments?post=51153"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/posts\/51153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/media\/51154"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/media?parent=51153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/categories?post=51153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/football\/wp-json\/wp\/v2\/tags?post=51153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}