New adverts urge boys not to share sexist content online


Anony_mouse202

23 comments
  1. Redditors incoming to say why this is a bad thing in 5,4,3,2,1….

  2. I thought they were banning under 16s from social media anyway?

  3. Nows the time to load on prediction market bets, boys share more sexist content after being told its not funny by adults

  4. i don’t actually think this is a bad thing, i just think boys won’t take it seriously/will find it gimmicky 🤷‍♀️

  5. “Violence against women and girls in all forms – including online – is completely unacceptable, and **the Scottish government will continue to do everything we can to eradicate it**.”

    Next to:

    “The Scottish government had promised to bring forward legislation to criminalise misogyny before the next Holyrood election, **but this was dropped last year**.

    A bill had long been promised to improve protections for women and girls, but ministers said there was **not enough time** to draw up a law which reflected last year’s Supreme Court judgement on the definition of a woman.”

    *Bolding mine.*

    As much as this isn’t going to do any harm, it’s tinkering around the edges while claiming there’s not enough time to do anything more about it, while claiming to do everything they can.

  6. Apparently theres another advert telling people not to fuck kids too. It feels like that doesn’t need to be an advert but…i guess it does…

  7. >The Scottish government has launched a new advertising campaign urging boys and young men not to share misogynistic content online.

    >The adverts warn boys that sexist content is “never harmless” and has the potential to hurt girls, including people they know.

    I don’t understand why this is gendered.

    Yes, the Scottish Government is rightly concerned about sexist content; but why is it only young men and boys that they are targeting, about content that is misogynistic? Why not run a near-identical campaign, but take out the genders, and educate *everyone* on the dangers of sexist content?

    This would have two advantages:

    * It would target misandrist content too.
    * It would mean that the young men and boys targeted by this campaign won’t feel that they’re being personally vilified, because it won’t just be them that is on the receiving end of the message. And that means it’s more likely to sink in, because they’re less likely to immediately get defensive.

  8. hmm. dare for a next gen. not sure this stuff works really and often makes it worse etc. especially if the messaging is tone deaf and painfully obvious as usual. ‘just say no’ etc.

  9. Quite honestly I don’t know if times have changed but in my school days the girls were arguably just as toxic about a lot of things as the boys, but this was the days before social media and it was more boys would be more vocal outright about things and girls would be vocal but sneaky about it, so I can see that still being the case to this day with boys being more vocal online and girls knowing it’s more risky to have a trail.

    So yeah it’s bad either way.

  10. Yay more brow beating for young boys. I’m sure it’ll work this time and not just make them feel more attacked.

  11. Has there ever been any occasion in the history of teenage boys where they actually followed advice from a government advert, ever?

  12. I find it ironic that the Scottish government is presumably paying the big SM companies for the ads, the entities who are hosting and enabling this content to be shared… To tell kids not to share it.

  13. People laugh and say this won’t work but when I was a kid I was deadset on becoming a serial killer until I saw a government advert explaining that it’s actually illegal and mean.

    One advert completely changed the trajectory of my life

  14. Did the out of touch middle aged women who came up with this PSA really think their nagging would work?

  15. Simply asking trolls to stop trolling. Why didn’t we think of that sooner?

  16. Right idea, not sure it will have the intended effect, but who knows

  17. The fact that this is controversial (see the upvotes:comments ratio) says a lot.

  18. These kind of campaigns confuse me.

    Who are they for? The people doing this kind of thing already know it’s wrong, all this does is demonise those that don’t.

    Performative, but ultimately it’s useless. I’d wager things like this cause more of the problem than help.

  19. There are so many adverts now for things that I really wish we didn’t need adverts for. I’m sure it used to be aimed at things like deep water, electrical substations etc. Things that I, as a dumbass child, might once have been tempted to be adventurous with. Not these latest ads though. They’re reflective of a very dark and upsetting timeline.

  20. Oh boy, the comments are going to be full of totally reasonable male opinions on this one

  21. I support this as I’ve had a troubled past. I beat the shit out of my wife and she divorced me after that. Then I went gay for a while.

  22. Love the comments ‘being asked to not do something that is a huge problem politely and for the good of society’ = ‘I’m being attacked’

  23. Well girls are just as bad as boys! why does no one campaign blah blah blah blah

    Go and start your own campaign then! Stop equating = a good social campaign for girls as a bad thing!

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