A new study by the Finnish Innovation Fund Sitra, conducted with the Behavioural Insights Team (BIT) and research firm Bondata, found that right-wing content dominated across social media platforms, including Instagram, X and TikTok. They accounted for 58% of political posts, compared to 26% left-wing and 16% centrist content.

Notably, this pattern persisted even when the researchers’ test accounts (avatars) signalled an interest in left-leaning political content.




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2 comments
  1. This needs a clear way to define what is left and what is right content. Not because I doubt the results of the study, but because we as people are skewed. I’m certainly skewed to the left, though I feel most people I interact with are skewed to the right. Considering these biases, it seems important to me to objectively define the center.

  2. Wir schaffen das (nicht mehr)

    Logical consequence since people have had enough.

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