{"id":1009780,"date":"2026-06-19T05:12:17","date_gmt":"2026-06-19T05:12:17","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1009780\/"},"modified":"2026-06-19T05:12:17","modified_gmt":"2026-06-19T05:12:17","slug":"omar-sy-une-celebre-marque-de-voiture-detourne-le-nom-de-lacteur","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1009780\/","title":{"rendered":"Omar Sy\u00a0: Une c\u00e9l\u00e8bre marque de voiture d\u00e9tourne le nom de l\u2019acteur"},"content":{"rendered":"<p>C\u2019est le coup de com&rsquo; de la semaine. <a href=\"https:\/\/www.20minutes.fr\/dossier\/citroen\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Citro\u00ebn<\/a> a d\u00e9cid\u00e9 de rebaptiser sa marque \u00ab\u00a0Sytro\u00ebn\u00a0\u00bb le temps d\u2019une campagne mondiale, et sur l\u2019ensemble des mod\u00e8les de la marque, en hommage \u00e0 sa nouvelle collaboration avec <a href=\"https:\/\/www.20minutes.fr\/dossier\/omar_sy\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Omar Sy<\/a>.<\/p>\n<p class=\"mb-m@xs text-l@xs\">En cliquant sur\u00ab J\u2019accepte \u00bb, vous acceptez le d\u00e9p\u00f4t de cookies par des services externes et aurez ainsi acc\u00e8s aux contenus de nos partenaires.<\/p>\n<p class=\"mb-xl@xs text-s@xs\">Plus d\u2019informations sur la page<a href=\"https:\/\/www.20minutes.fr\/gestion-cookies\" class=\"mx-xxs@xs color-ultramarine\" rel=\"nofollow noopener\" target=\"_blank\">Politique de gestion des cookies<\/a><\/p>\n<p>J\u2019accepteOmar Sy, pas ambassadeur mais \u00ab\u00a0conseiller sp\u00e9cial\u00a0\u00bb<\/p>\n<p>Fini le contrat classique o\u00f9 la star sourit devant une voiture. L\u2019acteur de Lupin d\u00e9croche ici le titre de \u00ab\u00a0conseiller sp\u00e9cial\u00a0\u00bb de la marque. Comprendre\u00a0: il sera associ\u00e9 aux d\u00e9cisions cr\u00e9atives, pas juste \u00e0 l\u2019image. Le CEO de Citro\u00ebn, Xavier Chardon, assume\u00a0: \u00ab\u00a0Omar est une personnalit\u00e9 populaire qui a su rester simple, authentique et proche des gens.\u00a0\u00bb Le principe est aussi simple qu\u2019efficace\u00a0: remplacer le \u00ab\u00a0C\u00a0\u00bb de Citro\u00ebn par le \u00ab\u00a0Sy\u00a0\u00bb d\u2019Omar Sy. R\u00e9sultat\u00a0? \u00ab\u00a0Sytro\u00ebn\u00a0\u00bb. Le logo, les pubs, les voitures\u2026 Tout y passe.<\/p>\n<p>Le premier spot de la campagne sa \u00e9t\u00e9 diffus\u00e9 le mardi 16\u00a0juin, pendant le match de <a href=\"https:\/\/www.20minutes.fr\/sport\/football\/coupe-monde-2026\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Coupe du Monde<\/a> France-S\u00e9n\u00e9gal. Un timing pas anodin pour une op\u00e9ration d\u00e9ploy\u00e9e dans 101 pays et 6 200 points de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"C\u2019est le coup de com&rsquo; de la semaine. Citro\u00ebn a d\u00e9cid\u00e9 de rebaptiser sa marque \u00ab\u00a0Sytro\u00ebn\u00a0\u00bb le temps&hellip;\n","protected":false},"author":2,"featured_media":1009781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1359],"tags":[47,646,7527,58,59,1011,27,18580,973,1834],"class_list":["post-1009780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-people","tag-actualite","tag-automobile","tag-citroen","tag-divertissement","tag-entertainment","tag-fr","tag-france","tag-omar-sy","tag-people","tag-publicite"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116775062305149210","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1009780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1009780"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1009780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1009781"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1009780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1009780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1009780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}