{"id":1012856,"date":"2026-06-20T14:11:15","date_gmt":"2026-06-20T14:11:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1012856\/"},"modified":"2026-06-20T14:11:15","modified_gmt":"2026-06-20T14:11:15","slug":"amixem-ouvre-son-premier-restaurant-a-lyon-un-fast-food-de-burgers-en-plein-centre-ville","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1012856\/","title":{"rendered":"Amixem ouvre son premier restaurant \u00e0 Lyon : un fast-food de burgers en plein centre-ville"},"content":{"rendered":"<p itemprop=\"description\"><strong>Le youtubeur Amixem va inaugurer d\u00e9but juillet son premier restaurant physique \u00e0 Lyon. Baptis\u00e9 Starsmash, l\u2019\u00e9tablissement sp\u00e9cialis\u00e9 dans les smash burgers prendra la place de l\u2019ancien Ramen Shop, rue du Palais-Grillet.<\/strong><\/p>\n<p>Un nouveau nom de l\u2019influence d\u00e9barque dans la restauration lyonnaise.<\/p>\n<p>Apr\u00e8s avoir conquis des millions d\u2019abonn\u00e9s sur YouTube, Amixem s\u2019appr\u00eate \u00e0 ouvrir son premier restaurant physique \u00e0 Lyon. L\u2019\u00e9tablissement, baptis\u00e9 Starsmash, ouvrira ses portes d\u00e9but juillet au 10 rue du Palais-Grillet, dans le 2e arrondissement, \u00e0 l\u2019emplacement de l\u2019ancienne enseigne Ramen Shop.<\/p>\n<p>D\u00e9j\u00e0 connue via la livraison \u00e0 domicile, la marque Starsmash franchit ainsi une nouvelle \u00e9tape avec cette premi\u00e8re implantation en dur.<\/p>\n<p>\u00c0 la carte, les clients retrouveront principalement des smash burgers, ces hamburgers dont le steak est \u00e9cras\u00e9 sur la plaque de cuisson pour obtenir une viande plus croustillante. L\u2019enseigne proposera \u00e9galement des nuggets revisit\u00e9s, commercialis\u00e9s sous le nom de Space Nuggets.<\/p>\n<p>Derri\u00e8re ce lancement se trouve \u00a0Taster\u2060, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de concepts de restauration associ\u00e9s \u00e0 des cr\u00e9ateurs de contenu.<\/p>\n<p>L\u2019entreprise a d\u00e9j\u00e0 collabor\u00e9 avec plusieurs personnalit\u00e9s du web et de la gastronomie, notamment autour des marques Pepe Chicken ou Sheesh. Son mod\u00e8le consiste \u00e0 s\u2019appuyer sur la notori\u00e9t\u00e9 et la communaut\u00e9 d\u2019influenceurs pour d\u00e9velopper des enseignes ensuite exploit\u00e9es par des franchis\u00e9s.<\/p>\n<p>Reste \u00e0 savoir si la notori\u00e9t\u00e9 d\u2019Amixem, qui a pass\u00e9 une partie de sa vie entre Rh\u00f4ne et Sa\u00f4ne, et le succ\u00e8s rencontr\u00e9 en livraison permettront \u00e0 Starsmash de se faire une place dans un march\u00e9 lyonnais particuli\u00e8rement concurrentiel.<\/p>\n","protected":false},"excerpt":{"rendered":"Le youtubeur Amixem va inaugurer d\u00e9but juillet son premier restaurant physique \u00e0 Lyon. Baptis\u00e9 Starsmash, l\u2019\u00e9tablissement sp\u00e9cialis\u00e9 dans&hellip;\n","protected":false},"author":2,"featured_media":1012857,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1889],"tags":[42568,1111,47,11,2430,1777,674,6017,1011,27,2808,19615,1922,6417,1114,7285,2428,45213,2487,19618,45212,12,316,1404,4049,25,801,2812],"class_list":["post-1012856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lyon","tag-42568","tag-actu","tag-actualite","tag-actualites","tag-auvergne-rhone-alpes","tag-eu","tag-europe","tag-fait-divers","tag-fr","tag-france","tag-grand-lyon","tag-gratuitement","tag-info","tag-information","tag-infos","tag-jours","tag-lyon","tag-m-lyon","tag-meteo","tag-meteos","tag-mlyon","tag-news","tag-politique","tag-quotidien","tag-quotidienne","tag-republique-francaise","tag-social","tag-sociale"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116782844144751143","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1012856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1012856"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1012856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1012857"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1012856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1012856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1012856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}