{"id":1016389,"date":"2026-06-22T07:38:15","date_gmt":"2026-06-22T07:38:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1016389\/"},"modified":"2026-06-22T07:38:15","modified_gmt":"2026-06-22T07:38:15","slug":"la-samaritaine-et-le-bon-marche-unissent-leur-veille-beaute-tout-en-preservant-leurs-specificites","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1016389\/","title":{"rendered":"La Samaritaine et Le Bon March\u00e9 unissent leur veille beaut\u00e9 tout en pr\u00e9servant leurs sp\u00e9cificit\u00e9s"},"content":{"rendered":"<p class=\"article-content col-md-8 offset-md-1\">\n                                Depuis l\u2019unification de leur gouvernance sous une direction commune au sein du groupe <a href=\"https:\/\/fr.fashionnetwork.com\/tags-lvmh\" rel=\"nofollow noopener\" target=\"_blank\">LVMH<\/a> au printemps 2025, <a href=\"https:\/\/fr.fashionnetwork.com\/tags-la-samaritaine\" rel=\"nofollow noopener\" target=\"_blank\">La Samaritaine<\/a> et <a href=\"https:\/\/fr.fashionnetwork.com\/tags-le-bon-marche\" rel=\"nofollow noopener\" target=\"_blank\">Le Bon March\u00e9<\/a> Rive Gauche red\u00e9finissent leur approche du march\u00e9 de la beaut\u00e9. Si les deux grands magasins collaborent d\u00e9sormais de mani\u00e8re \u00e9troite sur la veille concurrentielle et l\u2019identification d\u2019innovations produit, ils conservent des positionnements et des assortiments distincts, directement corr\u00e9l\u00e9s \u00e0 leurs typologies de client\u00e8le respectives. Plac\u00e9e sous la gouvernance de Patrice Wagner, cette organisation permet au g\u00e9ant du luxe de maximiser les synergies d\u2019achats et op\u00e9rationnelles tout en pr\u00e9servant l\u2019identit\u00e9 historique de chaque point de vente.\n                            <\/p>\n<p>\n                                Tous droits de reproduction et de repr\u00e9sentation r\u00e9serv\u00e9s.<br \/>\u00a9 2026 FashionNetwork.com\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Depuis l\u2019unification de leur gouvernance sous une direction commune au sein du groupe LVMH au printemps 2025, La&hellip;\n","protected":false},"author":2,"featured_media":1016390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1888],"tags":[11,106224,2424,106225,106222,106227,6859,1890,106232,537,2423,106230,21472,947,106229,1086,1777,674,1011,27,65410,106231,106223,23204,8827,58693,2425,7484,985,106226,12,2298,626,2426,2427,25,2421,48284,48089,2422,106228,6482],"class_list":["post-1016389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-actualites","tag-aesop","tag-beaute","tag-blend","tag-bobbi-brown","tag-byredo","tag-celine","tag-chanel","tag-charlotte-tilbury","tag-contact","tag-cosmetiques","tag-dfs","tag-dior","tag-dries-van-noten","tag-duty-free","tag-etre","tag-eu","tag-europe","tag-fr","tag-france","tag-guerlain","tag-hourglass","tag-la-prairie","tag-la-samaritaine","tag-le-bon-marche","tag-le-labo","tag-luxe","tag-lvmh","tag-mode","tag-nars-cosmetics","tag-news","tag-parfum","tag-paris","tag-professionnel","tag-professionnels","tag-republique-francaise","tag-reseau","tag-rive-droite","tag-sisley","tag-textile","tag-valmont","tag-victoria-beckham"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1016389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1016389"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1016389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1016390"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1016389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1016389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1016389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}