{"id":1019950,"date":"2026-06-23T22:44:16","date_gmt":"2026-06-23T22:44:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1019950\/"},"modified":"2026-06-23T22:44:16","modified_gmt":"2026-06-23T22:44:16","slug":"usa-avec-alexa-amazon-etend-la-publicite-agentique-au-dela-de-son-catalogue","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1019950\/","title":{"rendered":"USA : avec Alexa+, Amazon \u00e9tend la publicit\u00e9 agentique au-del\u00e0 de son catalogue"},"content":{"rendered":"<p>Amazon lance aux \u00c9tats-Unis les Alexa+ Agentic Ads, un format publicitaire qui prolonge l\u2019achat conversationnel au-del\u00e0 du catalogue Amazon. La nouveaut\u00e9 est que la publicit\u00e9 devient le point d\u2019entr\u00e9e vers une action r\u00e9alis\u00e9e aupr\u00e8s de services partenaires, sans quitter l\u2019\u00e9change avec <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/amazon-lance-alexa-for-shopping\/\">Alexa+<\/a>.<\/p>\n<p>Comme l\u2019explique <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/amazon-ads-integre-lia-dans-la-mesure-des-campagnes-twitch\/\">Amazon Ads<\/a> dans son communiqu\u00e9, une publicit\u00e9 diffus\u00e9e sur un appareil Echo Show peut d\u00e9clencher, dans la m\u00eame conversation, la r\u00e9servation de billets de concert ou la commande d\u2019un repas.<br \/>Alexa+ g\u00e8re l\u2019ensemble des \u00e9tapes, de la d\u00e9couverte au paiement.<\/p>\n<p>Le format est lanc\u00e9 avec Ticketmaster pour la billetterie (autour des artistes Beck, Jill Scott et Omar Courtz) et avec Papa Johns pour la restauration. Amazon indique que d\u2019autres marques et services suivront.<br \/>L\u2019exp\u00e9rience est pour l\u2019instant disponible sur les Echo Show aux \u00c9tats-Unis. Elle s\u2019inscrit dans le d\u00e9ploiement plus large de l\u2019IA agentique chez Amazon Ads, qui comprend d\u00e9j\u00e0 Creative Agent (g\u00e9n\u00e9ration de vid\u00e9os publicitaires), Ads Agent (cr\u00e9ation de campagnes) et Amazon MCP (connexion d\u2019agents IA externes \u00e0 l\u2019API Amazon Ads).<\/p>\n<p>Selon Charlotte Maines, VP, Content and Advertising for Alexa : \u00ab Les Alexa+ Agentic Ads comblent l\u2019\u00e9cart entre l\u2019intention et l\u2019action : le client passe de la curiosit\u00e9 \u00e0 l\u2019achat en une seule conversation. C\u2019est une exp\u00e9rience simple et utile pour les clients, et une opportunit\u00e9 pour les annonceurs de g\u00e9n\u00e9rer engagement et ventes au c\u0153ur de la conversation \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon lance aux \u00c9tats-Unis les Alexa+ Agentic Ads, un format publicitaire qui prolonge l\u2019achat conversationnel au-del\u00e0 du catalogue&hellip;\n","protected":false},"author":2,"featured_media":1019951,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1589],"tags":[11,16946,73,1866,12,16033,1864,1865,1863,308],"class_list":["post-1019950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-etats-unis","tag-actualites","tag-adtech","tag-etats-unis","tag-etats-unis-damerique","tag-news","tag-tech","tag-united-states","tag-united-states-of-america","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116801848494606028","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1019950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1019950"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1019950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1019951"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1019950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1019950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1019950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}