{"id":1029442,"date":"2026-06-28T06:42:00","date_gmt":"2026-06-28T06:42:00","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1029442\/"},"modified":"2026-06-28T06:42:00","modified_gmt":"2026-06-28T06:42:00","slug":"apres-lopen-daustralie-boss-sinvite-a-paris-la-defense-arena-pour-une-collab-mode-culture","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1029442\/","title":{"rendered":"Apr\u00e8s l&rsquo;Open d&rsquo;Australie, Boss s&rsquo;invite \u00e0 Paris La D\u00e9fense Arena pour une collab&rsquo; mode-culture"},"content":{"rendered":"<p>Grande ann\u00e9e pour <a href=\"https:\/\/www.gqmagazine.fr\/dossier\/hugo-boss\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">Boss<\/a>. Apr\u00e8s avoir sign\u00e9 en tant que nouveau partenaire lifestyle officiel de l&rsquo;Open d&rsquo;Australie en avril dernier, la marque allemande s&rsquo;invite d\u00e9sormais \u00e0 nos \u00e9v\u00e8nements culturels.<\/p>\n<p><img decoding=\"async\" alt=\"Apr\u00e8s l'Open d'Australie Boss s'invite \u00e0 Paris La Dfense Arena pour une collab' modeculture\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\"   src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2026\/06\/1920x1080_ANNONCE%20PARTENARIAT_BOSS.jpg\"\/><\/p>\n<p>En effet, <a data-offer-url=\"https:\/\/www.tiktok.com\/@gqfrance\/video\/7652438172831321377\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.tiktok.com\/@gqfrance\/video\/7652438172831321377&quot;}\" href=\"https:\/\/www.tiktok.com\/@gqfrance\/video\/7652438172831321377\" rel=\"nofollow noopener\" target=\"_blank\">Paris La D\u00e9fense Arena<\/a> (future Plenitude Arena) a annonc\u00e9 aujourd&rsquo;hui le d\u00e9but de son nouveau partenariat avec Boss et Hugo. Une collaboration qui arrive \u00e0 pic, alors que la plus grande salle indoor d&rsquo;Europe change de nom le 1er juillet. La Plenitude Arena accueillera cette ann\u00e9e des artistes renomm\u00e9s tels que <a href=\"https:\/\/www.gqmagazine.fr\/dossier\/bad-bunny\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">Bad Bunny<\/a>, <a href=\"https:\/\/www.gqmagazine.fr\/dossier\/celine-dion\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">C\u00e9line Dion<\/a> et Muse, et profite de cette occasion pour renouveler ses partenariats.<\/p>\n<p>Boss, et son versant streetstyle Hugo, font ainsi leur entr\u00e9e sur une sc\u00e8ne musicale et sportive o\u00f9 se joue de plus en plus l&rsquo;avenir de la mode. Les deux marques participeront \u00e0 des exp\u00e9riences organis\u00e9es autour d&rsquo;artistes internationaux et de communaut\u00e9s de fans passionn\u00e9s. L&rsquo;occasion pour Boss de faire rayonner son esprit de confiance et d\u00e9termination, et pour Hugo de faire vivre son esprit \u201cRed Means GO\u201d. Et peut-\u00eatre que certains employ\u00e9s de la salle de spectacles porteront quelques tenues maison les soirs de concerts histoire de mettre avant quelques nouveaut\u00e9s.<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Grande ann\u00e9e pour Boss. Apr\u00e8s avoir sign\u00e9 en tant que nouveau partenaire lifestyle officiel de l&rsquo;Open d&rsquo;Australie en&hellip;\n","protected":false},"author":2,"featured_media":1029443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1888],"tags":[1111,1928,11,1927,1697,1777,674,1011,27,58513,12,1926,626,1925,25,3140],"class_list":["post-1029442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-actu","tag-actu-paris","tag-actualites","tag-actualites-paris","tag-concert","tag-eu","tag-europe","tag-fr","tag-france","tag-hugo-boss","tag-news","tag-news-paris","tag-paris","tag-paris-news","tag-republique-francaise","tag-spectacle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116826378534657423","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1029442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1029442"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1029442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1029443"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1029442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1029442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1029442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}