La M\u00e9tropole Rouen Normandie et Transdev Rouen ont mis en circulation, depuis le 2 juillet, une rame de tramway enti\u00e8rement habill\u00e9e d’une cr\u00e9ation originale de l’artiste normande Semilu. V\u00e9ritable galerie d’art mobile, cette initiative valorise le patrimoine de la m\u00e9tropole \u00e0 travers une illustration r\u00e9unissant plusieurs sites embl\u00e9matiques, dont la cath\u00e9drale Notre-Dame de Rouen, le Gros-Horloge, le pont Flaubert, l’abbaye de Jumi\u00e8ges et les paysages de la vall\u00e9e de la Seine.\u00a0<\/p>\n
La cr\u00e9ation rend \u00e9galement hommage aux grands \u00e9v\u00e9nements qui participent au rayonnement du territoire, comme l’Armada, les F\u00eates Jeanne d’Arc et la Foire Saint-Romain.\u00a0<\/p>\n
En transformant un tramway en support de promotion du territoire, la M\u00e9tropole Rouen Normandie entend renforcer son attractivit\u00e9 aupr\u00e8s des habitants, des touristes et des acteurs \u00e9conomiques, tout en associant mobilit\u00e9 durable, culture et identit\u00e9 locale.<\/p>\n
Au-del\u00e0 de Rouen, les collectivit\u00e9s multiplient les initiatives associant transports publics, culture et marketing territorial afin de renforcer leur visibilit\u00e9. Tramways, bus et m\u00e9tros deviennent des vitrines du patrimoine et participent \u00e0 la promotion touristique des territoires. Cette strat\u00e9gie contribue \u00e0 soutenir la fr\u00e9quentation des centres-villes, des commerces, des sites culturels et des grands \u00e9v\u00e9nements, tout en am\u00e9liorant l’image des r\u00e9seaux de transport.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"La M\u00e9tropole Rouen Normandie et Transdev Rouen ont mis en circulation, depuis le 2 juillet, une rame de…\n","protected":false},"author":2,"featured_media":1050589,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[9587],"tags":[1111,11,26028,1777,674,1011,27,12,5161,2551,25,9590,602],"class_list":["post-1050588","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rouen","tag-actu","tag-actualites","tag-attractivite","tag-eu","tag-europe","tag-fr","tag-france","tag-news","tag-normandie","tag-patrimoine","tag-republique-francaise","tag-rouen","tag-tourisme"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116882477391754693","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1050588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1050588"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1050588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1050589"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1050588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1050588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1050588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}