{"id":1089982,"date":"2026-07-27T01:50:23","date_gmt":"2026-07-27T01:50:23","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1089982\/"},"modified":"2026-07-27T01:50:23","modified_gmt":"2026-07-27T01:50:23","slug":"magnum-est-dans-une-entreprise-de-destruction-systematique-de-la-mission-de-ben-jerrys-les-dessous-dune-guerre-froide-au-rayon-des-glaces","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1089982\/","title":{"rendered":"\u00ab\u00a0Magnum est dans une entreprise de destruction syst\u00e9matique de la mission de Ben &\u00a0Jerry\u2019s\u00a0\u00bb\u00a0: les dessous d\u2019une guerre froide au rayon des glaces"},"content":{"rendered":"

\n R\u00c9CIT<\/strong> – L\u2019un des fondateurs de l\u2019iconique marque \u00e9colo et \u00e9thique reproche au g\u00e9ant glacier de tuer sa singularit\u00e9 \u00e0 petit feu. Ben Cohen veut que \u00ab\u200ases\u00a0\u00bb glaces regagnent leur ind\u00e9pendance. Ce que l\u2019actuel propri\u00e9taire refuse.<\/p>\n

\u00ab\u00a0Nous n\u2019arr\u00eaterons pas tant que Ben &\u00a0Jerry\u2019s ne sera pas libre\u00a0!\u00a0\u00bb Du haut de ses 75\u00a0ans, Ben Cohen, \u00ab\u00a0LE\u00a0\u00bb Ben des c\u00e9l\u00e8bres cr\u00e8mes glac\u00e9es ultra-gourmandes \u00e9colos et engag\u00e9es, n\u2019a plus l\u2019allure de jeune hippie barbu \u00e0 lunettes et bob bigarr\u00e9 de 1978, ann\u00e9e de la marque Ben &\u00a0Jerry\u2019s. L\u2019entreprise, cofond\u00e9e avec son comparse Jerry Greenfield, a vu le jour dans une ancienne station essence \u00e0 Burlington, dans le Vermont. Tandis que Jerry, son ami de toujours,\u00a0a quitt\u00e9 l\u2019entreprise en protestation l\u2019an dernier<\/a>, Ben va plus loin. Look assagi, mais verbe haut, Ben Cohen a une conviction\u00a0: la mission sociale de la marque est plus que jamais menac\u00e9e.<\/p>\n

Selon lui, il faut sortir Ben &\u00a0Jerry\u2019s de l\u2019emprise du g\u00e9ant glacier Magnum. Le propri\u00e9taire de Magnum, B &\u00a0J, Cornetto et Miko tuerait \u00e0 petit feu la triple mission \u00e9conomique, sociale et d\u2019excellence gustative de la marque, particuli\u00e8rement\u00a0depuis sa scission avec Unilever en 2025<\/a>. \u00ab\u00a0Je suis le gardien de la flamme, lance le\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 88% \u00e0 d\u00e9couvrir.\n <\/p>\n

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