{"id":1091724,"date":"2026-07-27T23:04:21","date_gmt":"2026-07-27T23:04:21","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1091724\/"},"modified":"2026-07-27T23:04:21","modified_gmt":"2026-07-27T23:04:21","slug":"en-pertes-shein-devoile-des-faiblesses-inattendues-avant-son-entree-en-bourse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1091724\/","title":{"rendered":"En pertes, Shein d\u00e9voile des faiblesses inattendues avant son entr\u00e9e en Bourse"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211;<\/strong> \u00c0 la surprise g\u00e9n\u00e9rale, le g\u00e9ant chinois de la mode \u00e9ph\u00e9m\u00e8re est tomb\u00e9 dans le rouge au premier trimestre, accusant une perte nette de 99\u00a0millions de dollars.<\/p>\n<p class=\"fig-paragraph\">La mari\u00e9e ne sera pas aussi belle qu\u2019esp\u00e9r\u00e9 par les investisseurs.\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conjoncture\/dossier\/polemique-shein-notre-dossier-pour-tout-comprendre\" data-fig-type=\"Topic\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Shein<\/a>, qui a toujours refus\u00e9 de communiquer ses performances financi\u00e8res, a lev\u00e9 le voile en publiant lundi le prospectus pr\u00e9liminaire de sa future introduction \u00e0 la Bourse de Hongkong. L\u2019op\u00e9ration, qui pourrait \u00eatre l\u2019une des plus importantes de l\u2019ann\u00e9e &#8211; toutes places financi\u00e8res confondues &#8211; a obtenu l\u2019aval du r\u00e9gulateur chinois du march\u00e9, d\u00e9but juillet. Elle suit normalement son cours avec la publication d\u2019un document, qui r\u00e9v\u00e8le pour la premi\u00e8re fois les faiblesses d\u2019une entreprise autant d\u00e9cri\u00e9e et combattue par ses d\u00e9tracteurs qu\u2019encens\u00e9e par ses clients.\u00a0\u00c0 la surprise g\u00e9n\u00e9rale,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/shein-temu-aliexpress-comment-l-ultra-fast-fashion-fait-disparaitre-les-boutiques-de-mode-en-ile-de-france-20260424\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">la plateforme chinoise de mode \u00e9ph\u00e9m\u00e8re<\/a>\u00a0est tomb\u00e9e dans le rouge au premier trimestre, accusant une perte nette de 99\u00a0millions de dollars, apr\u00e8s un profit de 395\u00a0millions de dollars un an plus t\u00f4t. Bien que, selon ses dirigeants, cette perte r\u00e9sulte en grande partie d\u2019\u00ab\u00a0une charge de 328\u00a0millions de dollars li\u00e9e \u00e0 la juste valeur d\u2019actions\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 83% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Feconomie%2Fen-pertes-shein-devoile-des-faiblesses-inattendues-avant-son-entree-en-bourse-20260727\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; \u00c0 la surprise g\u00e9n\u00e9rale, le g\u00e9ant chinois de la mode \u00e9ph\u00e9m\u00e8re est tomb\u00e9 dans le rouge&hellip;\n","protected":false},"author":2,"featured_media":1091725,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[35,33,34,1011,27,52753,985,1103,58352,1104,30403],"class_list":["post-1091724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-business","tag-economie","tag-economy","tag-fr","tag-france","tag-inditex","tag-mode","tag-pret-a-porter","tag-serge-papin","tag-shein","tag-zara"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116994445652303284","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1091724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1091724"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1091724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1091725"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1091724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1091724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1091724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}