{"id":1109334,"date":"2026-08-05T12:11:15","date_gmt":"2026-08-05T12:11:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1109334\/"},"modified":"2026-08-05T12:11:15","modified_gmt":"2026-08-05T12:11:15","slug":"apres-la-fermeture-de-son-magasin-historique-a-saint-denis-decathlon-va-ouvrir-aux-halles-a-paris","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1109334\/","title":{"rendered":"Apr\u00e8s la fermeture de son magasin historique \u00e0 Saint-Denis, Decathlon va ouvrir aux Halles, \u00e0 Paris"},"content":{"rendered":"

Par
\n
\n Julie Bossart<\/a>
\n <\/strong><\/p>\n

Publi\u00e9 le<\/p>\n

5 ao\u00fbt 2026 \u00e0 6h02 <\/p>\n

Pas de tr\u00eave estivale pour les grandes enseignes \u00e0 Paris. Certaines ferment brutalement, comme Yves Rocher sur les Champs-\u00c9lys\u00e9es<\/a> (8e), d\u2019autres annoncent leur ouverture prochaine. C\u2019est le cas de Decathlon<\/a>. L\u2019entreprise fran\u00e7aise sp\u00e9cialis\u00e9e dans les articles de sport a teas\u00e9 mardi 4 ao\u00fbt 2026 en r\u00e9v\u00e9lant qu\u2019elle allait s\u2019installer au Forum des Halles<\/a> (1er), en septembre.<\/p>\n

Un format urbain et compact<\/p>\n

Date exacte, superficie, nombre d\u2019emplois cr\u00e9\u00e9s\u2026 La marque se montre avare en pr\u00e9cisions \u00e0 l\u2019heure actuelle, pr\u00e9f\u00e9rant m\u00e9nager la surprise. Tout juste comprend-on que le format retenu est urbain et compact, puisqu\u2019il s\u2019agira d\u2019un Decathlon City. Destin\u00e9 aux centres-villes, ce nouveau mod\u00e8le est en vogue au sein de l\u2019une des marques pr\u00e9f\u00e9r\u00e9es des Fran\u00e7ais. Il y a un an tout juste un an, un Decathlon City ouvrait pr\u00e8s de la gare Montparnasse<\/a> (6e).<\/p>\n

Ce repositionenment semble strat\u00e9gique pour la marque<\/a>, qui a connu un recul de son b\u00e9n\u00e9fice net en 2024, avant de repartir \u00e0 la hausse en 2025. C\u2019est d\u2019ailleurs dans ce contexte qu\u2019avait \u00e9t\u00e9 annonc\u00e9e il y a quelques mois la fermeture de son historique magasin de Saint-Denis<\/a>.<\/p>\n

C\u00f4t\u00e9 Unibail-Rodamco-Westfield, propri\u00e9taire et gestionnaire du Forum des Halles, l\u2019arriv\u00e9e prochaine de l\u2019enseigne, apr\u00e8s celle d\u2019Adidas en juin, est salu\u00e9e. \u00ab\u00a0Ces ouvertures, demand\u00e9es et attendues par nos visiteurs, viennent enrichir notre offre sportswear et lifestyle\u2009\u00bb, a d\u00e9clar\u00e9 J\u00e9r\u00e9my Desprets, le directeur.<\/p>\n

Personnalisez votre actualit\u00e9 en ajoutant vos villes et m\u00e9dias en favori avec Mon Actu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Par Julie Bossart Publi\u00e9 le 5 ao\u00fbt 2026 \u00e0 6h02 Pas de tr\u00eave estivale pour les grandes enseignes…\n","protected":false},"author":2,"featured_media":1109335,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1888],"tags":[1111,1928,11,1927,215,7200,1777,674,1011,27,12,1926,626,29989,1925,25,104],"class_list":["post-1109334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-actu","tag-actu-paris","tag-actualites","tag-actualites-paris","tag-commerce","tag-decathlon","tag-eu","tag-europe","tag-fr","tag-france","tag-news","tag-news-paris","tag-paris","tag-paris-les-halles","tag-paris-news","tag-republique-francaise","tag-societe"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/117042838753473154","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1109334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1109334"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1109334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1109335"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1109334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1109334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1109334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}